Hat Scarf

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-48.3%

Conversion, latest week

0.7%

Market size, estimated

$21Ka year

Peak month

December18.5× the quietest month

Top search term

hat scarf57K searches a year

Listings sell for $14.96 on average, from $6.61 to $53.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.96 that is $0 to $1K a year per listing.

Average price

$14.96under the $15 to $100 sweet spot

Price range

$6.61–$53.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #7,997 within Scarves & Wraps. It carries 844 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

2.7%

Average rank

#7,997in Scarves & Wraps

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

844per listing

Listings tracked

47

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months