Skip to content

Harvard Sweatshirt

Fail

Demand is soft, at -38.2% this quarter, so Harvard Sweatshirt is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$39K/yr93K searches / yr
90-day growth
-38.2%search demand this quarter
Competition
29%top-5 click share · 11 brands · 18 sellers

Flapen Score

Harvard Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harvard Sweatshirt is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harvard Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Harvard Sweatshirt 93K times last year and spent an estimated $39K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-38.2%
Conversion, latest week
1.1%
Market size, estimated
$39Ka year
Peak month
October2.8× the quietest month
Top search term
harvard sweatshirt73K searches a year

02 · Price

A sale here is worth $38.52.

Listings sell for $38.52 on average, from $14.29 to $49.94. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.52 that is $0 to $4K a year per listing.

Average price
$38.52inside the $15 to $100 sweet spot
Price range
$14.29–$49.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #13,456 within Active Sweatshirts. It carries 2,059 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
84%
Out of stock, average day
13.4%
Average rank
#13,456in Active Sweatshirts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,059per listing
Listings tracked
57

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Harvard Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

29%

Top 20: 69%

Open market

4%

  • Brand 147%
  • Brand 217%
  • Brand 316%
  • Brand 49%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (5 brands, 4%)

Demand

Harvard Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Harvard Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harvard sweatshirt73K/yr
  • harvard sweater6K/yr
  • harvard sweatshirt women11K/yr
  • harvard crewneck2K/yr

Reviews and returns

What reviews say buyers love and hate about Harvard Sweatshirt

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
8.4%of orders come back
“Runs small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Harvard Sweatshirt questions

Answered from the same tracked data.