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Harry Potter Shirt Boys

Fail

The top 5 brands take 99% of clicks, so Harry Potter Shirt Boys is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$47K/yr221K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
32%top-5 click share · 6 brands · 14 sellers

Flapen Score

Harry Potter Shirt Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harry Potter Shirt Boys is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Shirt Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Shirt Boys 221K times last year and spent an estimated $47K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
1.2%
Market size, estimated
$47Ka year
Peak month
December1.7× the quietest month
Top search term
harry potter shirt kids40K searches a year

02 · Price

A sale here is worth $18.22.

Listings sell for $18.22 on average, from $11.46 to $29.22. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.22 that is $0 to $2K a year per listing.

Average price
$18.22inside the $15 to $100 sweet spot
Price range
$11.46–$29.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #7,302 within Clothing. It carries 767 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#7,302in Clothing
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
767per listing
Listings tracked
49

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Harry Potter Shirt Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

14

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

0%

  • Brand 187%
  • Brand 27%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Harry Potter Shirt Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Harry Potter Shirt Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter shirt kids40K/yr
  • kids harry potter shirt29K/yr
  • i solemnly swear im up to no good shirt22K/yr
  • boys harry potter shirt19K/yr
  • harry potter kids shirt18K/yr
  • harry potter shirt boys19K/yr
  • toddler harry potter shirt10K/yr
  • harry potter boys shirt10K/yr
  • harry potter tshirt kids9K/yr
  • harry potter toddler shirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Shirt Boys

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Size up”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Shirt Boys questions

Answered from the same tracked data.