Harry Potter Scarf

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

-50.4%

Conversion, latest week

2.7%

Market size, estimated

$99Ka year

Peak month

October14.2× the quietest month

Top search term

harry potter scarf97K searches a year

Listings sell for $17.28 on average, from $4.98 to $37.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $17.28 that is $4K to $9K a year per listing.

Average price

$17.28inside the $15 to $100 sweet spot

Price range

$4.98–$37.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

6.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #28,907 within Scarves & Wraps. It carries 736 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

79%

Out of stock, average day

16.1%

Average rank

#28,907in Scarves & Wraps

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

736per listing

Listings tracked

24

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months