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Harry Potter Robes Adult

Fail

An estimated 10.4% of orders come back, so Harry Potter Robes Adult is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$51K/yr84K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
37%top-5 click share · 20 brands · 57 sellers

Flapen Score

Harry Potter Robes Adult against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harry Potter Robes Adult is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Robes Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Robes Adult 84K times last year and spent an estimated $51K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
1.7%
Market size, estimated
$51Ka year
Peak month
October28.4× the quietest month
Top search term
gryffindor robe adult18K searches a year

02 · Price

A sale here is worth $36.77.

Listings sell for $36.77 on average, from $5.23 to $109.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.77 that is $0 to $4K a year per listing.

Average price
$36.77inside the $15 to $100 sweet spot
Price range
$5.23–$109.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #1,150 within Robes, Capes & Jackets. It carries 869 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
90%
Out of stock, average day
15.7%
Average rank
#1,150in Robes, Capes & Jackets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
869per listing
Listings tracked
50

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Harry Potter Robes Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

57

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

28%

  • Brand 122%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Harry Potter Robes Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 28.4×

Search terms

Top Harry Potter Robes Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gryffindor robe adult18K/yr
  • harry potter cape adult13K/yr
  • harry potter cloak adult11K/yr
  • hogwarts robes adult8K/yr
  • harry potter robe women4K/yr
  • adult harry potter robe7K/yr
  • hogwarts cloak4K/yr
  • gryffindor robe women5K/yr
  • harry potter adult robe5K/yr
  • adult gryffindor robe4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Robes Adult

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
10.4%of orders come back
“Cheap”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Robes Adult questions

Answered from the same tracked data.