Harry Potter Purse

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

0.6%

Market size, estimated

$33Ka year

Peak month

December2.9× the quietest month

Top search term

harry potter wallet126K searches a year

Listings sell for $22.76 on average, from $12.85 to $41.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.76 that is $0 to $2K a year per listing.

Average price

$22.76inside the $15 to $100 sweet spot

Price range

$12.85–$41.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #8,468 within Wallets, Card Cases & Money Organizers. It carries 1,690 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#8,468in Wallets, Card Cases & Money Organizers

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,690per listing

Listings tracked

24

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months