Is harry potter pajamas profitable to sell on Amazon United States?

The niche generates $45K/yr across 106 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (41/100).

How competitive is the harry potter pajamas niche?

13 brands and 21 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in harry potter pajamas?

Top complaints mined from reviews: Size-Overall, Thickness, Drying Time. The return rate is 2.7%.

When does demand for harry potter pajamas peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.

What does it cost to enter the harry potter pajamas niche?

Listings span $9.26–$57.17; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.

Harry Potter Pajamas

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$26.05

avg listing price — sweet spot $15–$100

Price range

Great$9.26–$57.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good776.8

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.1%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 526K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Is harry potter pajamas profitable on Amazon?

According to Flapen's Amazon United States niche tracking, harry potter pajamas is a $45K/yr Amazon United States market (526K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

harry potter pajamas market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $78K–$104K; units × avg price
Conversion rate: 0.3%
Avg BSR: #12,168
Page quality: 0%
Prime: 96%
Sponsored: 90%
Out of stock: 18.9%
Avg brand age: 36 months
Avg seller age: 154 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

19%

Top 20: 46%

Open market

Harry Potter51%
INTIMO36%
Bioworld7%
Ekouaer1%
DREAMY SLEEPWEAR & LINGERIE1%
Hogwarts1%
Open — no brand owns it (7 brands, 3%)

harry potter pajamas demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.5×

Open Trend

Top harry potter pajamas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harry potter pajamas182K/yr -14.2%0.3% conv.
harry potter pajamas women78K/yr -8.2%0.4% conv.
harry potter pjs44K/yr +5.1%0.1% conv.
harry potter pjs women37K/yr +6.4%0.3% conv.
harry potter pajamas girls30K/yr -7.2%1.1% conv.
harry potter womens pajamas16K/yr +0.5%0.3% conv.
womens harry potter pajamas18K/yr -27.6%0.4% conv.
harry potter pjs girls8K/yr +32.1%0.3% conv.
girls harry potter pajamas12K/yr -24.2%0.5% conv.
harry potter pajama pants15K/yr -22.2%0.1% conv.

All search terms

Top harry potter pajamas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Womens Pajama Set | Ladies Gryffindor House Crest Graphic PJs | Short Sleeve Long Leg Pajama Merchandise Gift

Harry Potter$32.634.7★753 rev

Harry Potter Womens Pajamas Hogwarts Grey Small

Harry Potter$27.194.6★1,822 rev

Harry Potter Womens Gryffindor Allover Lion Design Classic Pajamas Button-Up Top and Pants Lounge Sleep Set (X-Large)

INTIMO$36.504.4★11 rev

Harry Potter Pajamas Gryffindor Hedwig Owl Print Classic Boys/Girls Short Sleeve Shirt and Pant White from Toddler to Big Kid Size 2 Years

Harry Potter$27.364.4★66 rev

Harry Potter Womens Pyjamas Vest Short PJs for Sets Gryffindor Slytherin Soft Breathable Sizes S-XL (Burgundy/Yellow L)

Harry Potter$21.304.4★1,683 rev

Newest

by launch date

Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Big Girls 8-9 Years

Harry Potter$19.6798 rev

7mo ago

Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years

Harry Potter$19.8598 rev

7mo ago

Bioworld Harry Potter Waiting For My Letter From Hogwarts Crop Tee And Shorts Sleepwear Set-Medium

Bioworld$22.922 rev

8mo ago

Harry Potter Pajamas Gryffindor Hedwig Owl Print Classic Boys/Girls Short Sleeve Shirt and Pant White from Toddler to Big Kid Size 2 Years

Harry Potter$27.3666 rev

1y ago

Harry Potter Pajamas with Bamboo Viscose Hogwarts Castle Classic Boys/Girls Short Sleeve Shirt and Pant Yellow from Toddler to Big Kid Size 8 Years

Harry Potter$27.8066 rev

1y ago

What reviews say buyers love and hate about harry potter pajamas

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose15%

“Cute gift”

Comfort-Overall14%

“Very comfortable”

Size-Overall13%

“Nice fit”

Quality-Overall12%

“Great Quality”

Material Quality8%

“Comfortable material”

Warmth8%

“Cozy”

Soft Feel5%

“Its super soft, warm, and incredibly cozy — perfect for relaxing at home or movie nights”

Color4%

“The color is bright”

Advertised Vs Actual Product4%

“they are as described”

Strength2%

“Very sturdy”

What buyers complain about

Size-Overall25%

“Runs small”

Thickness6%

“Very Thin”

Drying Time6%

“The pattern melted after a few washes”

Allergies6%

“She is allergic to a lot of earrings”

Durability6%

“During 1 day of normal wear, the earrings got so bent up it took 2 of us to get them out of my ear”

Quality-Overall5%

“Cheap quality”

Length5%

“Cons: they are super long”

Warmth3%

“Let alone she gets cold easily”

Design-Overall3%

“serious design flaw”

Residue2%

“material pilled after first wash”

Top return reasons

Size-Overall65%

Material Quality5%

Length4%

Waist Fit4%

Thin3%

Quality-Overall3%

Color3%

Chest Fit3%

Advertised Vs Actual Product2%

Sleeve Fit2%

Common harry potter pajamas questions

Is harry potter pajamas profitable to sell on Amazon United States?: The niche generates $45K/yr across 106 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (41/100).
How competitive is the harry potter pajamas niche?: 13 brands and 21 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in harry potter pajamas?: Top complaints mined from reviews: Size-Overall, Thickness, Drying Time. The return rate is 2.7%.
When does demand for harry potter pajamas peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.5× the quietest.
What does it cost to enter the harry potter pajamas niche?: Listings span $9.26–$57.17; the average listing price is $26.05 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.