Harry Potter Pajamas

Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

526K

Growth, 90 days vs prior 90

-11.1%

Conversion, latest week

0.3%

Market size, estimated

$45Ka year

Peak month

December7.5× the quietest month

Top search term

harry potter pajamas182K searches a year

Listings sell for $26.05 on average, from $9.26 to $57.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.05 that is $0 to $3K a year per listing.

Average price

$26.05inside the $15 to $100 sweet spot

Price range

$9.26–$57.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #12,168 within Sleepwear & Robes. It carries 777 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

96%

Out of stock, average day

18.9%

Average rank

#12,168in Sleepwear & Robes

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

777per listing

Listings tracked

106

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months