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Harry Potter Luggage

Fail

Buyers convert on only 0.6% of searches, so Harry Potter Luggage is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$47K/yr98K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
50%top-5 click share · 15 brands · 50 sellers

Flapen Score

Harry Potter Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harry Potter Luggage is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Luggage 98K times last year and spent an estimated $47K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
0.6%
Market size, estimated
$47Ka year
Peak month
December2.0× the quietest month
Top search term
harry potter luggage32K searches a year

02 · Price

A sale here is worth $81.29.

Listings sell for $81.29 on average, from $9.26 to $207.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $81.29 that is $0 to $8K a year per listing.

Average price
$81.29inside the $15 to $100 sweet spot
Price range
$9.26–$207.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #17,346 within Luggage. It carries 6,005 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
18.2%
Average rank
#17,346in Luggage
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
6,005per listing
Listings tracked
35

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Harry Potter Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

50

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 86%

Open market

12%

  • Brand 134%
  • Brand 219%
  • Brand 316%
  • Brand 411%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 12%)

Demand

Harry Potter Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Harry Potter Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter luggage32K/yr
  • harry potter trunk33K/yr
  • harry potter suitcase23K/yr
  • harry potter chest6K/yr
  • harry potter carry on luggage5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Luggage

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Zipper Quality”
6.6%of orders come back
“Zipper Busted”
A buyer, on “Zipper Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Harry Potter Luggage questions

Answered from the same tracked data.