Harry Potter Keychains
FailThe top 5 brands take 100% of clicks, so Harry Potter Keychains is a Fail.
- Flapen Score
- 24 / 100Ranks 16,569 of 16,930 Clothing, Shoes & Jewelry niches · −21 vs the category median of 4524
- Market size
- $33K/yr245K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 30 sellers
Flapen Score
Harry Potter Keychains against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harry Potter Keychains is stronger. Inside it, weaker.
Market
The Harry Potter Keychains market on Amazon at a glance
Shoppers on Amazon United States searched for Harry Potter Keychains 245K times last year and spent an estimated $33K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $33Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- harry potter keychain140K searches a year
02 · Price
A sale here is worth $11.33.
Listings sell for $11.33 on average, from $8.82 to $14.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.33 that is $1K to $3K a year per listing.
- Average price
- $11.33under the $15 to $100 sweet spot
- Price range
- $8.82–$14.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,418 within Keyrings & Keychains. It carries 1,431 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3,418in Keyrings & Keychains
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,431per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Harry Potter Keychains products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Noble Collection Harry Potter Time Turner Key Chain
- Price
- $12.08
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 7y ago

The Noble Collection Hogwarts Crest Key Chain
- Price
- $10.29
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 11y ago

Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored
- Price
- $8.87
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 10y ago

The Noble Collection Hufflepuff Crest Key Chain
- Price
- $12.13
- Rating
- 4.8/5
- Reviews
- 1,581
- Age
- 11y ago

Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor
- Price
- $14.90
- Rating
- 4.9/5
- Reviews
- 1,936
- Age
- 6y ago
Trending
estimated 90-day click momentum
The Noble Collection Harry Potter Time Turner Key Chain
- Price
- $12.08
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 7y ago

Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More
- Price
- $8.82
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 7y ago

The Noble Collection Hufflepuff Crest Key Chain
- Price
- $12.13
- Rating
- 4.8/5
- Reviews
- 1,581
- Age
- 11y ago

Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored
- Price
- $8.87
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 10y ago

The Noble Collection Hogwarts Crest Key Chain
- Price
- $10.29
- Rating
- 4.8/5
- Reviews
- 458
- Age
- 11y ago
Newest
by launch date
Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor
- Price
- $14.90
- Rating
- 4.9/5
- Reviews
- 1,936
- Age
- 6y ago

Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More
- Price
- $8.82
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 7y ago

The Noble Collection Harry Potter Time Turner Key Chain
- Price
- $12.08
- Rating
- 4.4/5
- Reviews
- 531
- Age
- 7y ago

The Noble Collection Harry Potter Chocolate Frog Key Chain
- Price
- $12.24
- Rating
- 4.7/5
- Reviews
- 1,699
- Age
- 7y ago

Monogram International Harry Potter Pewter Key Ring: Golden Snitch
- Price
- $11.27
- Rating
- 4.7/5
- Reviews
- 4,667
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- The Noble Collection75%
- Harry Potter14%
- Funko5%
- Monogram3%
- Ata-Boy3%
Demand
Harry Potter Keychains search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Harry Potter Keychains search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- harry potter keychain140K/yr
- harry potter bag charm17K/yr
- harry potter key chain17K/yr
- harry potter keychains14K/yr
- slytherin keychain10K/yr
- harry potter plush keychain6K/yr
- universal studios keychain5K/yr
- harry potter lego keychain7K/yr
- ravenclaw keychain7K/yr
- dobby keychain6K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Keychains
We read the reviews and the return reasons for every product selling here.
“Broke in 2 days”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Keychains questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









