Harry Potter Keychains
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good1,431avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 245K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.82–$14.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Is harry potter keychains profitable on Amazon?
According to Flapen's Amazon United States niche tracking, harry potter keychains is a $33K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 24/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
harry potter keychains market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $57K–$68K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,418
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 149 days
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- The Noble Collection75%
- Harry Potter14%
- Funko5%
- Monogram3%
- Ata-Boy3%
harry potter keychains demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top harry potter keychains search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- harry potter keychain140K/yr
- harry potter bag charm17K/yr
- harry potter key chain17K/yr
- harry potter keychains14K/yr
- slytherin keychain10K/yr
- harry potter plush keychain6K/yr
- universal studios keychain5K/yr
- harry potter lego keychain7K/yr
- ravenclaw keychain7K/yr
- dobby keychain6K/yr
Top harry potter keychains products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.084.4★531 rev
The Noble Collection Hogwarts Crest Key Chain
The Noble Collection$10.294.8★458 rev
Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored
Harry Potter$8.874.7★549 rev
The Noble Collection Hufflepuff Crest Key Chain
The Noble Collection$12.134.8★1,581 rev
Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor
Funko$14.904.9★1,936 rev
Newest
by launch dateFunko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor
Funko$14.901,936 rev
Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More
Ata-Boy$8.8227 rev
The Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.08531 rev
The Noble Collection Harry Potter Chocolate Frog Key Chain
The Noble Collection$12.241,699 rev
Monogram International Harry Potter Pewter Key Ring: Golden Snitch
Monogram$11.274,667 rev
Trending
90-day click momentumThe Noble Collection Harry Potter Time Turner Key Chain
The Noble Collection$12.084.4★
Ata-Boy Harry Potter Gryffindor Crest 1.5 Fob Keychain for Keys Backpack Pulls and More
Ata-Boy$8.824.5★
The Noble Collection Hufflepuff Crest Key Chain
The Noble Collection$12.134.8★
Harry Potter Hogwarts School Crest Pewter Keychain Multi-colored
Harry Potter$8.874.7★
The Noble Collection Hogwarts Crest Key Chain
The Noble Collection$10.294.8★
What reviews say buyers love and hate about harry potter keychains
What buyers praise and complain about, mined from review topics.What buyers love
“Charming and fun”
“definitely looks like it will work”
“Great quality”
“Super cute design”
“Great size”
“Great gift”
“Still holding up great”
“Its cute and its a good value”
“The keychain is lightweight”
“It was easy to attach and carry, and it stayed in place without any issues”
What buyers complain about
“Broke in 2 days”
“not functional”
Top return reasons
Common harry potter keychains questions
- Is harry potter keychains profitable to sell on Amazon United States?
- The niche generates $33K/yr across 8 tracked products. 90-day search growth is -2.8%. Flapen's verdict: Skip it (24/100).
- How competitive is the harry potter keychains niche?
- 5 brands and 30 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in harry potter keychains?
- Top complaints mined from reviews: Durability, Functionality-Overall. The return rate is 1.0%.
- When does demand for harry potter keychains peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the harry potter keychains niche?
- Listings span $8.82–$14.90; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.