Harry Potter Hat

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

121K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

1.4%

Market size, estimated

$34Ka year

Peak month

October2.4× the quietest month

Top search term

harry potter hat78K searches a year

Listings sell for $19.87 on average, from $7.87 to $37.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.87 that is $0 to $2K a year per listing.

Average price

$19.87inside the $15 to $100 sweet spot

Price range

$7.87–$37.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.0%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #7,356 within Baseball Caps. It carries 938 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

91%

Out of stock, average day

5.5%

Average rank

#7,356in Baseball Caps

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

938per listing

Listings tracked

43

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months