Is harry potter hat profitable to sell on Amazon United States?

The niche generates $34K/yr across 43 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (38/100).

How competitive is the harry potter hat niche?

10 brands and 41 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in harry potter hat?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 6.0% — above our launch gate.

When does demand for harry potter hat peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the harry potter hat niche?

Listings span $7.87–$37.84; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.

Harry Potter Hat

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.87

avg listing price — sweet spot $15–$100

Price range

Great$7.87–$37.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good938.14

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$34K

$34K/yr · 121K searches

Signals High Returns

Is harry potter hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, harry potter hat is a $34K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

harry potter hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $50K–$60K; units × avg price
Conversion rate: 1.4%
Avg BSR: #7,356
Page quality: 0%
Prime: 91%
Sponsored: 74%
Out of stock: 5.5%
Avg brand age: 44 months
Avg seller age: 157 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

Harry Potter36%
Popfunk30%
Bioworld16%
ABG Accessories5%
elope3%
Disguise3%
Open — no brand owns it (4 brands, 7%)

harry potter hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top harry potter hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harry potter hat78K/yr +5.8%1.1% conv.
harry potter hats10K/yr +4.1%0.4% conv.
harry potter baseball cap5K/yr +85.1%0.7% conv.
gryffindor hat8K/yr +0.7%2.4% conv.
harry potter hats for women4K/yr +81.3%0.6% conv.
hogwarts hat6K/yr +8.3%1.1% conv.
harry potter cap5K/yr +25.7%0.8% conv.
harry potter wizard hat4K/yr -3.4%0.9% conv.

All search terms

Top harry potter hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Popfunk Official Harry Potter Cute Chibi Character Dad Hat - The U18 Adjustable Relaxed-Fit Cap - Unisex for Men and Women Charcoal

Popfunk$19.744.8★104 rev

Popfunk Official Harry Potter Gryffindor Arch Dad Hat - The U18 Adjustable Relaxed-Fit Cap - Unisex for Men and Women Charcoal

Popfunk$19.994.8★32 rev

Harry Potter Baseball Cap Quidditch Womens Adjustable Cotton Dad Hat with Curved Brim Gryffindor One Size

Harry Potter$19.964.6★57 rev

Harry Potter Gryffindor Embroidered House Crest Animal Adjustable Snapback Hat

Bioworld$23.964.9★124 rev

Harry Potter Deathly Hallows Symbol Adjustable Baseball Hat

Harry Potter$21.825.0★3 rev

Newest

by launch date

Bioworld Harry Potter Hufflepuff Alumni Adult Unstructured Baseball Cap

Bioworld$17.0212 rev

8mo ago

Harry Potter Hogwarts Castle White Polywool A-Frame Baseball Hat

Bioworld$16.795 rev

9mo ago

Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens

Harry Potter$17.5364 rev

9mo ago

Harry Potter Hat Baseball Cap Gryffindor Hat for Men and Women

ABG Accessories$18.5236 rev

11mo ago

Harry Potter Deathly Hallows Symbol Adjustable Baseball Hat

Harry Potter$21.823 rev

1y ago

What reviews say buyers love and hate about harry potter hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Overall, its a high-quality, comfortable winter hat that any Harry Potter fan — collector or casual wearer — will appreciate”

Size-Overall11%

“The size is great”

Material Quality10%

“The material will last for ever”

Fun/Entertainment Experience9%

“Fun for all”

Value For Money5%

“It worth the money”

Gifting Purpose5%

“It was a cute gift”

Advertised Vs Actual Product4%

“I wanted what was advertised in the pictures”

Color4%

“the color is really good”

Durability3%

“durable”

Smell3%

“It smells good”

What buyers complain about

Size-Overall27%

“Size is incorrect”

Comfort-Overall12%

“not super comfy even with the ponytail hole options”

Quality-Overall11%

“Not the best toy”

Advertised Vs Actual Product9%

“discovered this hat didnt match the photos”

Shape/Style9%

“Odd shape and fit”

Value For Money9%

“Dont buy the overpriced hat when you get there”

Durability3%

“It finally broke and so decided to purchase another and so disappointed”

Warmth3%

“not too warm or too durable”

Material Quality3%

“the material is not as good”

Top return reasons

Size-Overall46%

Advertised Vs Actual Product9%

Value For Money8%

Functionality-Overall5%

Color5%

Material Quality4%

Quality-Overall4%

Length2%

Product Condition2%

Strength2%

Common harry potter hat questions

Is harry potter hat profitable to sell on Amazon United States?: The niche generates $34K/yr across 43 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Skip it (38/100).
How competitive is the harry potter hat niche?: 10 brands and 41 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in harry potter hat?: Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 6.0% — above our launch gate.
When does demand for harry potter hat peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the harry potter hat niche?: Listings span $7.87–$37.84; the average listing price is $19.87 (sweet spot $15–$100). The average incumbent carries 938 reviews — the moat a new listing must climb.