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Harry Potter Glasses and Wand

Fail

Demand is soft, at -43.8% this quarter, so Harry Potter Glasses and Wand is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$23K/yr18K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
66%top-5 click share · 10 brands · 35 sellers

Flapen Score

Harry Potter Glasses and Wand against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harry Potter Glasses and Wand is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Glasses and Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Glasses and Wand 18K times last year and spent an estimated $23K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
10.2%
Market size, estimated
$23Ka year
Peak month
October26.7× the quietest month
Top search term
harry potter glasses and wand9K searches a year

02 · Price

A sale here is worth $12.86.

Listings sell for $12.86 on average, from $5.22 to $15.79. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.86 that is $0 to $1K a year per listing.

Average price
$12.86under the $15 to $100 sweet spot
Price range
$5.22–$15.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.5% of listings are out of stock. The average listing ranks #836 within Boys. It carries 1,144 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
26.5%
Average rank
#836in Boys
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,144per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Harry Potter Glasses and Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

35

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

24%

  • Brand 119%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 511%
  • Brand 610%

Demand

Harry Potter Glasses and Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 26.7×

Search terms

Top Harry Potter Glasses and Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter glasses and wand9K/yr
  • harry potter wand and glasses5K/yr
  • harry potter tie and glasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Glasses and Wand

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
44%of negative reviews mention “Quality-Overall”
7.6%of orders come back
“The pencil quality is bad”
A buyer, on “Quality-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harry Potter Glasses and Wand questions

Answered from the same tracked data.