Harry Potter Glasses

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

-22.9%

Conversion, latest week

8.7%

Market size, estimated

$231Ka year

Peak month

October12.7× the quietest month

Top search term

harry potter glasses127K searches a year

Listings sell for $12.57 on average, from $5.56 to $40.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $12.57 that is $6K to $9K a year per listing.

Average price

$12.57under the $15 to $100 sweet spot

Price range

$5.56–$40.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

6.9%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #667 within Boys. It carries 802 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

7.0%

Average rank

#667in Boys

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

802per listing

Listings tracked

35

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months