Harry Potter Dress

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

575K

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

0.7%

Market size, estimated

$105Ka year

Peak month

October18.9× the quietest month

Top search term

hermione granger costume for girls232K searches a year

Listings sell for $26.74 on average, from $5.22 to $78.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $26.74 that is $13K to $20K a year per listing.

Average price

$26.74inside the $15 to $100 sweet spot

Price range

$5.22–$78.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$13K–$20K

Returns

8.6%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #11,361 within Girls. It carries 1,051 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

96%

Out of stock, average day

9.7%

Average rank

#11,361in Girls

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,051per listing

Listings tracked

92

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months