Harry Potter Dress
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$26.74avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$5.22–$78.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,051.4avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 575K searches
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Is harry potter dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, harry potter dress is a $105K/yr Amazon United States market (575K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
harry potter dress market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $267K–$334K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #11,361
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 72%
- Out of stock
- 9.7%
- Avg brand age
- 39 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
97
Top-5 brand share
84%
Top 20: 97%
Top-5 click share
25%
Top 20: 58%
Open market
14%
- Harry Potter35%
- Disguise33%
- INTIMO7%
- Bioworld5%
- French Toast4%
- Fun Costumes2%
- Open — no brand owns it (22 brands, 14%)
harry potter dress demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 18.9×
Top harry potter dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hermione granger costume for girls232K/yr
- harry potter dress33K/yr
- hermione costume girls32K/yr
- harry potter dress women27K/yr
- hermione granger costume59K/yr
- hermione costume65K/yr
- harry potter outfit for girls14K/yr
- harry potter costume for girls8K/yr
- hermine granger costume kids12K/yr
- harry potter hermione costume11K/yr
Top harry potter dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (7-8)
Disguise$31.804.6★2,733 rev
Disguise Hermione Granger Girls Costume Deluxe Official Harry Potter Wizarding World Costume Kids Size (4-6x)
Disguise$30.964.6★2,733 rev
Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Small (4-6x)
Disguise$23.024.6★3,072 rev
Disguise Hermione Granger Costume Official Harry Potter Wizarding World Outfit for Kids Classic Child Size Medium (7-8)
Disguise$22.914.6★3,072 rev
Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory
Disguise$11.044.0★449 rev
Newest
by launch date
Harry Potter Gryffindor Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Big Kids
Harry Potter$21.636 rev
Hermione Granger Costume with Necklace Official Harry Potter Halloween Outfit and Accessory Kids Size (4-6x)
Disguise$43.8717 rev
Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Red Plaid Summer Casual for Teen Girls Size 7-8Y
Harry Potter$19.7727 rev
Harry Potter Hedwig Little Girls Square Neck Smocked Cami Maxi Dress Gossamer Pink 7-8
Harry Potter$28.7542 rev
Harry Potter Womens Allover Chibi Character Print Adult Casual A-line Skater Dress for Spring and Summer (X-Large) Multicolored
Bioworld$29.3318 rev
Trending
90-day click momentum
Harry Potter Hedwig Owl Little Girls Mesh Tulle Dress Purple 7-8
Harry Potter$23.184.7★
Harry Potter Girls Gryffindor House Costume Nightgown Pajama Dress (7/8)
INTIMO$19.184.8★
Harry Potter Dress Girls Clothes Gryffindor Hedwig Owl Print Short Sleeves Sun Dress Red Plaid Summer Casual for Teen Girls Size 7-8Y
Harry Potter$19.774.8★
Harry Potter Pajama Girls Hermione Gryffindor With Tie Fleece Nightgown 7/8
INTIMO$21.034.6★
Harry Potter Dress | Girls Summer Dress Girls Dresses Size 10 Red
Harry Potter$20.514.7★
What reviews say buyers love and hate about harry potter dress
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality for Harry Potter world”
“very true to size”
“Cute gift”
“Good value for price”
“They are soft”
“As described”
“Good colors”
“so easy”
“comfortable”
“Nice material, comfortable”
What buyers complain about
“size up”
“buy a better quality costume from the get go”
“cheap plastic”
“She is allergic to a lot of earrings”
“Probably will not last long if washed”
“The chiffon is too tight around the neck”
“During 1 day of normal wear, the earrings got so bent up it took 2 of us to get them out of my ear”
“This product does not work”
“Misleading”
“plus annoying having it come on so easily”
Top return reasons
Common harry potter dress questions
- Is harry potter dress profitable to sell on Amazon United States?
- The niche generates $105K/yr across 92 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the harry potter dress niche?
- 28 brands and 97 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in harry potter dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 8.6% — above our launch gate.
- When does demand for harry potter dress peak?
- Demand peaks in Sep–Oct; the busiest month runs 18.9× the quietest.
- What does it cost to enter the harry potter dress niche?
- Listings span $5.22–$78.50; the average listing price is $26.74 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.