Is harry potter bracelet profitable to sell on Amazon United States?

The niche generates $21K/yr across 31 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (41/100).

How competitive is the harry potter bracelet niche?

14 brands and 70 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in harry potter bracelet?

Top complaints mined from reviews: Durability, Quality-Overall, Material Quality. The return rate is 2.4%.

When does demand for harry potter bracelet peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the harry potter bracelet niche?

Listings span $5.37–$56.68; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.

Harry Potter Bracelet

Skip it

A small market ($21K/yr) — this niche doesn't clear our bar today.

Avg price

Great$18.90

avg listing price — sweet spot $15–$100

Price range

Great$5.37–$56.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good551.71

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 75K searches

Is harry potter bracelet profitable on Amazon?

According to Flapen's Amazon United States niche tracking, harry potter bracelet is a $21K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

harry potter bracelet market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $28K–$38K; units × avg price
Conversion rate: 1.5%
Avg BSR: #10,590
Page quality: 0%
Prime: 97%
Sponsored: 71%
Out of stock: 11.7%
Avg brand age: 40 months
Avg seller age: 162 days

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

10%

Alex and Ani35%
Harry Potter27%
LUV HER12%
Fancy Space8%
Bioworld6%
Landical3%
Open — no brand owns it (8 brands, 10%)

harry potter bracelet demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top harry potter bracelet search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

harry potter bracelet40K/yr -11.8%1.4% conv.
harry potter charm bracelet20K/yr -16.8%1.2% conv.
harry potter bracelets9K/yr -19.6%0.7% conv.
harry potter friendship bracelets5K/yr +10.6%0.9% conv.
harry potter bracelets for girls334/yr +41.7%0.0% conv.

All search terms

Top harry potter bracelet products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in

Alex and Ani$29.104.6★67 rev

Extra Small Size 17cm Official Harry Potter Jewelry Silver Charm Bracelet for Harry Potter Slider Charms Available in 4 sizes (17 Centimeters)

Harry Potter$9.573.9★138 rev

LUV HER Harry Potter Earrings 2 Hypoallergenic Earrings for Girls 1 Stud Earring 1 Fishhook Drop Earring Sets with Charms One Size Fits All Jewelry for Women Accessories Ages 4+

LUV HER$9.264.7★425 rev

Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in

Alex and Ani$26.234.4★90 rev

LUV HER Harry Potter 7 Bracelet with 4 Metal Charms for Boys and Girls Ages 3+

LUV HER$5.374.7★1,819 rev

Newest

by launch date

Bioworld Harry Potter Hogwarts Houses Friendship Tradesies Bracelet Set

Bioworld$19.960 rev

5mo ago

Alex and Ani Harry Potter Mixed Icon Inline Charm Bracelet - Nickel-Free Gold Plated Bracelet for Women Safe Materials Ideal Harry Potter Jewelry Gift

Alex and Ani$56.6823 rev

8mo ago

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory

Harry Potter$23.92115 rev

9mo ago

Get Trend Harry Potter Advent Calendar 2025 for Girls Teens Charm Bracelet Jewelry Set 23 Charms Christmas Countdown Calendar Gifts for Girls (Burgundy Harry Potter)

Get Trend$28.69305 rev

11mo ago

Landical 12 Pcs Wizard Birthday Party Supplies Favors Friendship Bracelet Set Adjustable Stretch Beaded Bracelets

Landical$12.7073 rev

1y ago

What reviews say buyers love and hate about harry potter bracelet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality”

Gifting Purpose18%

“Cute gift”

Advertised Vs Actual Product12%

“As described”

Fun/Entertainment Experience10%

“So fun for the kids”

Size-Overall9%

“size for perfectly, can change size, beautiful, best item for what the cost was”

Value For Money6%

“Affordable gift”

Durability5%

“i sure hope it doesn't break”

Color3%

“Loved the style and color”

Strength3%

“Very sturdy”

Comfort-Overall3%

“Very cute and super comfy”

What buyers complain about

Durability27%

“broke quickly”

Quality-Overall18%

“Its just not well made”

Material Quality10%

“Cheap materials”

Size-Overall9%

“Inconsistent sizing”

Allergies4%

“She is allergic to a lot of earrings”

Feet Fit4%

“they wouldn't fit my big toe”

Color4%

“my whole wrist was green”

Stitch/Finish/Polish4%

“Stitching is half way undone”

Advertised Vs Actual Product4%

“Misleading”

Design-Overall2%

“serious design flaw”

Top return reasons

Size-Overall26%

Quality-Overall11%

Defective Material/Parts9%

Material Quality8%

Advertised Vs Actual Product7%

Length5%

Wrist Fit5%