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Harry Potter Box

Fail

Demand is soft, at -14.6% this quarter, so Harry Potter Box is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$86K/yr115K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
48%top-5 click share · 15 brands · 28 sellers

Flapen Score

Harry Potter Box against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Harry Potter Box is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Box market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Box 115K times last year and spent an estimated $86K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
2.6%
Market size, estimated
$86Ka year
Peak month
December4.5× the quietest month
Top search term
harry potter music box37K searches a year

02 · Price

A sale here is worth $29.19.

Listings sell for $29.19 on average, from $9.28 to $71.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $29.19 that is $0 to $3K a year per listing.

Average price
$29.19inside the $15 to $100 sweet spot
Price range
$9.28–$71.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #1,272 within Shoe, Jewelry & Watch Accessories. It carries 734 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
81%
Out of stock, average day
0.7%
Average rank
#1,272in Shoe, Jewelry & Watch Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
734per listing
Listings tracked
27

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Harry Potter Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

19%

  • Brand 131%
  • Brand 215%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Harry Potter Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Harry Potter Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter music box37K/yr
  • harry potter box21K/yr
  • harry potter jewelry box22K/yr
  • harry potter gift box16K/yr
  • harry potter acceptance letter box10K/yr
  • harry potter letter box5K/yr
  • harry potter music box wind up4K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Box

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Gifting Purpose”
16%of negative reviews mention “Size-Overall”
1.7%of orders come back
“its not acceptable that the backings that came with them wouldnt even fit”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Harry Potter Box questions

Answered from the same tracked data.