Harry Potter Backpack

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+3.5%

Conversion, latest week

0.5%

Market size, estimated

$220Ka year

Peak month

December3.6× the quietest month

Top search term

harry potter backpack223K searches a year

Listings sell for $44.18 on average, from $9.26 to $108.66. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $44.18 that is $0 to $4K a year per listing.

Average price

$44.18inside the $15 to $100 sweet spot

Price range

$9.26–$108.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #9,214 within Backpacks. It carries 1,335 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

12.3%

Average rank

#9,214in Backpacks

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,335per listing

Listings tracked

85

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months