Harry Potter Baby

Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months

940K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

1.4%

Market size, estimated

$280Ka year

Peak month

September1.7× the quietest month

Top search term

harry potter baby stuff289K searches a year

Listings sell for $21.11 on average, from $5.95 to $43.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $21.11 that is $2K to $5K a year per listing.

Average price

$21.11inside the $15 to $100 sweet spot

Price range

$5.95–$43.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #461 within Baby Boys. It carries 705 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

7.5%

Average rank

#461in Baby Boys

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

705per listing

Listings tracked

69

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months