Happy Birthday Hat
MaybeThe top 5 brands take only 47% of clicks. But shoppers spend only $91K a year here, so Happy Birthday Hat is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $91K/yr212K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 40%top-5 click share · 36 brands · 44 sellers
Flapen Score
Happy Birthday Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Happy Birthday Hat is stronger. Inside it, weaker.
Market
The Happy Birthday Hat market on Amazon at a glance
Happy Birthday Hat is a $91K a year market on Amazon United States, with 212K searches a year. The top 5 brands take 47% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 212K times a year and 2.7% buy. Search demand moved +3.9% in 90 days, so the market is growing into its $91K a year.
- Search volume
- 212K
- Search growth, 90 days
- +3.9%
- Conversion
- 2.7%
- Market size
- $91K
02 · Money
The money is thin.
Shoppers bought 6K to 8K units at $15.74 on average, 0 to 100 per product. Units times price is $94K to $126K a year.
- Units sold
- 6K–8K
- Units per product
- 0–100
- Average price
- $15.74
- Units × price
- $94K–$126K
03 · Shelf
Brands here are young.
The average listing ranks #10,322. 98% of listings ship Prime. 96% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.4% of the time. The average brand has sold here for 31 months.
- Average BSR
- #10,322
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 3.4%
- Average brand age
- 31 months
Products
Top Happy Birthday Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Speedy Pros Baseball Cap Its My Birthday Gold Embroidery Acrylic Dad Hats for Men & Women Strap Closure White Design Only
- Price
- $15.39
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 6y ago
Birthday Girl Heart Hat for Women and Teens Trendy Pink Girly Adult Classic 5 Panel Mesh Snapback White/Neon Pink Trucker Hat
- Price
- $23.44
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Speedy Pros Baseball Cap Its My Birthday Gold Embroidery Acrylic Dad Hats for Men & Women Strap Closure Black Design Only
- Price
- $19.63
- Rating
- 4.9/5
- Reviews
- 36
- Age
- 6y ago
Novelty Place Blue Plush Happy Birthday Cake Hat - Unisex Adult Size Fancy Dress Party Hats - Perfect as Party Favors Costume Accessories - Cake & 5 Multicolor Candles
- Price
- $11.46
- Rating
- 4.4/5
- Reviews
- 3,198
- Age
- 7y ago
Birthday Embroidered Baseball Cap Adjustable Vintage Washed Distressed Denim Baseball Hat for Women
- Price
- $14.91
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 1y ago
Trending
90-day click momentum
Its My Birthday Bucket Hat for Women Men Funny Birthday Hat for Party Celebration Packable Sun Bucket Hat Fisherman Cap for Beach Travel Outdoor
- Price
- $14.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Funny Birthday Baseball Cap It Took Me 60 70 80 90 Years to Look This Good Funny Embroidered Cotton Dad Hat Adjustable for Men Women Gift
- Price
- $9.31
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago
Roceyang 61th Birthday Gifts for Him Her 1965 Unique Gifts for 61 Year Old Vintage Hat
- Price
- $16.75
- Rating
- 4.8/5
- Reviews
- 396
- Age
- 2y ago
Roceyang 76th Birthday Gifts for Him Her 1950 Unique Gifts for 76 Year Old Men Women Hat
- Price
- $12.26
- Rating
- 4.8/5
- Reviews
- 377
- Age
- 2y ago
Luirioe Birthday Print Bucket Hats for Unisex Birthday Party Fishing Hats for Woman Man Gift Fisherman Hat
- Price
- $16.06
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch dateFunny Birthday Baseball Cap It Took Me 60 70 80 90 Years to Look This Good Funny Embroidered Cotton Dad Hat Adjustable for Men Women Gift
- Price
- $9.31
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 3mo ago
Its My Birthday Bucket Hat for Women Men Funny Birthday Hat for Party Celebration Packable Sun Bucket Hat Fisherman Cap for Beach Travel Outdoor
- Price
- $14.30
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Luirioe Birthday Print Bucket Hats for Unisex Birthday Party Fishing Hats for Woman Man Gift Fisherman Hat
- Price
- $16.06
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Birthday Embroidered Baseball Cap Adjustable Vintage Washed Distressed Denim Baseball Hat for Women
- Price
- $14.91
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 1y ago
VentuCoven Its My Birthday Trucker Hats Birthday Trucker Hat Funny Baseball Cap for Women Men Snapback Adjustable Hat Humor Gift Men Black
- Price
- $14.86
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
36 falling
Sellers
44
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
40%
Top 20: 74%
Open market
50%
- Speedy Pros22%
- Olive Loves Apple9%
- Novelty Place6%
- Roceyang5%
- Tezmd5%
- AKMCBSH4%
Demand
Happy Birthday Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Happy Birthday Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- happy birthday hat44K/yr
- birthday girl hat26K/yr
- its my birthday hat23K/yr
- happy birthday hats for adults19K/yr
- birthday hat for men16K/yr
- birthday cap13K/yr
- funny birthday hat10K/yr
- birthday hat for women13K/yr
- funny birthday hats9K/yr
- birthday hat adult10K/yr
Reviews and returns
What reviews say buyers love and hate about Happy Birthday Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too Small
Too Short for men
To big
Horrible quality
Awful, cheaply made and you have to assemble yourself
Garbage
tedious to assemble
Difficult to put together
3 of them ripped during assembly
A little flimsy
Not solid
Its rather flimsy
It did come folded so there were some creases
is very wrinkled
and the wrinkles came right out
Love
well made & pretty colors
It's well made
Good quality
Good gift
Great Gift Idea
Fun as a gift
Great fit
Fits all sizes
Gave as a gift to my son-in-law - fits him perfectly
Exactly what I was looking for
As described
It looked exactly as pictured
This and a fun birthday card that plays a song and you are sorted out
Fun
Pure FUN❣️🎂 Pure FUN & laughter with everyone in the group of friends and other people in the restaurant enjoying our celebration of our birthday 🎂
Return
3.5% Return rate 65% Fixable by listing
Too Small
Too Short for men
To big
Horrible quality
Awful, cheaply made and you have to assemble yourself
Garbage
Does not look like the picture
Does not look nice as it does in the picture
tedious to assemble
Difficult to put together
3 of them ripped during assembly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Happy Birthday Hat questions
Answered from the same tracked data.