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Hanukkah Pajamas

Fail

Shoppers spend an estimated $0 a year here, so Hanukkah Pajamas is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$0/yr237K searches / yr
90-day growth
-39.7%search demand this quarter
Competition
61%top-5 click share · 10 brands · 10 sellers

Flapen Score

Hanukkah Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hanukkah Pajamas is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanukkah Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Hanukkah Pajamas 237K times last year and spent an estimated $0. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-39.7%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December410.6× the quietest month
Top search term
hanukkah pajamas100K searches a year

02 · Price

A sale here is worth $24.45.

Listings sell for $24.45 on average, from $8.69 to $72.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.45 that is $0 to $2K a year per listing.

Average price
$24.45inside the $15 to $100 sweet spot
Price range
$8.69–$72.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #9,020 within Baby Girls. It carries 319 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
80%
Out of stock, average day
24.3%
Average rank
#9,020in Baby Girls
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
319per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Hanukkah Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

10

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

17%

  • Brand 140%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (4 brands, 17%)

Demand

Hanukkah Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 410.6×

Search terms

Top Hanukkah Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hanukkah pajamas100K/yr
  • hanukkah pajamas kids27K/yr
  • hanukkah pajamas women11K/yr
  • chanukah pajamas26K/yr
  • hanukkah pjs9K/yr
  • family hanukkah pajamas4K/yr
  • chanukah pajamas kids5K/yr
  • hanukkah pajamas toddler6K/yr
  • hanukkah pajamas adult5K/yr
  • hanukkah pajama pants6K/yr

Reviews and returns

What reviews say buyers love and hate about Hanukkah Pajamas

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Size-Overall”
11.9%of orders come back
“were too tight for my son”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Hanukkah Pajamas questions

Answered from the same tracked data.