Hanro
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$82.11avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,149.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.90–$282.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$47K$47K/yr · 51K searches
Is hanro profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hanro is a $47K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
hanro market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $41K–$62K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #4,188
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 54%
- Out of stock
- 10.3%
- Avg brand age
- 55 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
69
Top-5 brand share
85%
Top 20: 97%
Top-5 click share
17%
Top 20: 39%
Open market
13%
- HANRO64%
- BAMBOO COOL8%
- Molasus5%
- GYS4%
- Natori3%
- Eileen West3%
- Open — no brand owns it (27 brands, 13%)
hanro demand & seasonality
Weekly Amazon search volume, last 14 weeks — +16.1% search growth over the last 90 days.Top hanro search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hanro21K/yr
- hanro underwear women13K/yr
- hanro nightgowns for women14K/yr
- hanro underwear3K/yr
Top hanro products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HANRO Womens Full Brief Black Large
HANRO$54.584.5★163 rev
HANRO Womens Full Brief Skin Medium
HANRO$54.594.5★163 rev
HANRO Womens Sleep And Lounge Short Sleeve Nightgown Flowing Paint Medium
HANRO$135.250.0★0 rev
BAMBOO COOL Womens Underwear High Waisted Brief Ladies Seamless Panties Moisture Wicking Stretchy Full Coverage
BAMBOO COOL$33.124.4★1,416 rev
HANRO Womens Hi Cut Full Brief Skin Medium
HANRO$54.664.1★67 rev
Newest
by launch dateHANRO Womens Sleep And Lounge Short Sleeve Nightgown Flowing Paint Medium
HANRO$135.250 rev
HANRO Womens Juliet Chemise Light Sangria Large
HANRO$199.7392 rev
HANRO Womens Juliet Babydoll Slate Blue Small
HANRO$132.8510 rev
HANRO Womens Juliet Babydoll Slate Blue Medium
HANRO$161.0110 rev
Eileen West Sleepwear & Loungewear - Jersey Knit Collection - 100% Cotton Sleeveless Lightweight Short House Dress Chemise Breathable Nightgowns for Women Pink M
Eileen West$61.7026 rev
Trending
90-day click momentumHANRO Womens Sleep And Lounge Short Sleeve Nightgown Flowing Paint Medium
HANRO$135.250.0★
HANRO Womens Juliet Babydoll Slate Blue Small
HANRO$132.854.2★
HANRO Womens Juliet Chemise Light Sangria Large
HANRO$199.734.5★
Womens Underwear Bamboo Bikini Panties Moisture-Wicking Hipter Seamless Stretchy Briefs Breathable Underwear 6-pack
BAMBOO COOL$36.234.4★
Eileen West Sleepwear & Loungewear - Jersey Knit Collection - 100% Cotton Sleeveless Lightweight Short House Dress Chemise Breathable Nightgowns for Women Pink M
Eileen West$61.704.6★
What reviews say buyers love and hate about hanro
What buyers praise and complain about, mined from review topics.What buyers love
“was very comfortable to use”
“The fit is so comfortable”
“Comfortable and soft”
“Great Material”
“Best quality & fit❣️❣️ Excellent~ Comfortable; mostly COTTON & some Spandex”
“Good Price”
“The colors were beautiful”
“Comfy & breathable”
“Comfortable stretch”
“As advertised”
What buyers complain about
“Runs too small”
“Fabric too thick”
“You can find lower quality for the same price”
“Fell apart”
“The material were not good”
“Not comfortable”
“they're coming apart at the seams”
“Also not a great value”
“Not as advertised”
“No elastic in waist band”
Top return reasons
Common hanro questions
- Is hanro profitable to sell on Amazon United States?
- The niche generates $47K/yr across 155 tracked products. 2 of 39 products launched in the last 360 days are still selling. 90-day search growth is +16.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the hanro niche?
- 33 brands and 69 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in hanro?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.
- What does it cost to enter the hanro niche?
- Listings span $12.90–$282.75; the average listing price is $82.11 (sweet spot $15–$100). The average incumbent carries 3,150 reviews — the moat a new listing must climb.