Hanes Sweatshirt
Skip itSoft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Price range
Great$8.57–$51.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Market size
Okay$259K$259K/yr · 2.5M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad41,852.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-63.8%90-day search growth — must beat 0% to launch
Is hanes sweatshirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hanes sweatshirt is a $259K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
hanes sweatshirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $340K–$408K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.5%
- Avg brand age
- 39 months
- Avg seller age
- 141 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
12 flat
Sellers
75
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
31%
Top 20: 57%
Open market
4%
- Amazon Essentials39%
- Gildan26%
- Fruit of the Loom17%
- Hanes12%
- Russell Athletic2%
- Carhartt1%
- Open — no brand owns it (6 brands, 4%)
hanes sweatshirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — -63.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 12.2×
Top hanes sweatshirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- gildan sweatshirt428K/yr
- hanes sweatshirt320K/yr
- mens crewneck sweatshirt79K/yr
- crewneck sweatshirt men197K/yr
- gildan crewneck sweatshirt120K/yr
- black crewneck sweatshirt139K/yr
- sweat shirts mens adult137K/yr
- crew neck sweatshirt for mens151K/yr
- hanes crewneck sweatshirt89K/yr
- grey crewneck sweatshirt52K/yr
Top hanes sweatshirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large
Amazon Essentials$11.514.5★41,629 rev
UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Large - Black
Gildan$11.254.6★3,397 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black Large
Amazon Essentials$11.434.5★41,629 rev
Amazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large
Amazon Essentials$15.364.5★966 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Sweatshirt-Black Large
Fruit of the Loom$9.414.6★31,457 rev
Newest
by launch dateAmazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large
Amazon Essentials$15.36966 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Large
Amazon Essentials$11.4541,629 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Medium
Amazon Essentials$11.1541,629 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Toffee Brown Medium
Amazon Essentials$12.0641,629 rev
Fruit of the Loom Mens Eversoft Fleece Crewneck & Quarter Zip Moisture Wicking & Breathable Sizes S-4X Sweatshirt-Khaki Heather Small
Fruit of the Loom$9.8131,457 rev
Trending
90-day click momentumAmazon Essentials Mens Oversized-Fit Crewneck Sweatshirt Tan Large
Amazon Essentials$15.364.5★
Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Black X-Large
Amazon Essentials$11.194.4★
Fruit of the Loom Mens Eversoft Fleece Crewneck & Quarter Zip Moisture Wicking & Breathable Sizes S-4X Sweatshirt-Khaki Heather 4X-Large
Fruit of the Loom$12.154.6★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black X-Large
Amazon Essentials$11.514.5★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Black Large
Amazon Essentials$11.434.5★
What reviews say buyers love and hate about hanes sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“I also appreciate the build quality”
“Comfy and warm”
“Great deal”
“Its warm enough for cool mornings”
“Feels soft”
“Nice soft crewneck that is lightweight”
“This is true to size and color”
“The material is very soft”
“the appearance is just like the picture”
What buyers complain about
“Fits small”
“Poor quality”
“the current version seems to be a little thinner than before”
“Terrible pockets Do not buy”
“Super thin”
“less material”
“Basic long sleeve”
“it produces an enormous amount of lint”
“It DOES shrink a bit if washed”
“No stretch at all”
Top return reasons
Common hanes sweatshirt questions
- Is hanes sweatshirt profitable to sell on Amazon United States?
- The niche generates $259K/yr across 75 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -63.8%. Flapen's verdict: Skip it (36/100).
- How competitive is the hanes sweatshirt niche?
- 12 brands and 75 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in hanes sweatshirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.7%.
- When does demand for hanes sweatshirt peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 12.2× the quietest.
- What does it cost to enter the hanes sweatshirt niche?
- Listings span $8.57–$51.75; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 41,852 reviews — the moat a new listing must climb.