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Hanes Leggings for Women

Fail

Demand is soft, at -33.0% this quarter, so Hanes Leggings for Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$41K/yr233K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
14%top-5 click share · 84 brands · 134 sellers

Flapen Score

Hanes Leggings for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hanes Leggings for Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hanes Leggings for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Hanes Leggings for Women 233K times last year and spent an estimated $41K. The top 5 brands take 32% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
0.9%
Market size, estimated
$41Ka year
Peak month
October2.4× the quietest month
Top search term
bamboo leggings17K searches a year

02 · Price

A sale here is worth $19.88.

Listings sell for $19.88 on average, from $6.45 to $58.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.88 that is $0 to $2K a year per listing.

Average price
$19.88inside the $15 to $100 sweet spot
Price range
$6.45–$58.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,102 within Leggings. It carries 6,783 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
3.0%
Average rank
#1,102in Leggings
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
6,783per listing
Listings tracked
183

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hanes Leggings for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

84 flat

Sellers

134

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

14%

Top 20: 36%

Open market

65%

  • Brand 113%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Hanes Leggings for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Hanes Leggings for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bamboo leggings17K/yr
  • hanes leggings for women21K/yr
  • leggings for under dress20K/yr
  • low waist leggings16K/yr
  • 100% cotton leggings with pockets9K/yr
  • 100 percent cotton leggings12K/yr
  • leggings for dresses20K/yr
  • plus size black leggings with pockets12K/yr
  • no boundaries leggings for women8K/yr
  • under dress leggings for women8K/yr

Reviews and returns

What reviews say buyers love and hate about Hanes Leggings for Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Very long”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hanes Leggings for Women questions

Answered from the same tracked data.