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33

Hanes Black Hoodie

Skip it

Soft demand (-48.7% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 1Conversion 14Competition 76Returns 40Price range 75Avg price 82Brand share 32Review moat 1Quality gap 37

Avg price

Great$17.89

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Price range

Great$6.86–$38.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$32K

$32K/yr · 153K searches

Growth

Bad-48.7%

90-day search growth — must beat 0% to launch

Review moat

Bad47,456.85

avg incumbent reviews — the moat a new listing must climb

Is hanes black hoodie profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hanes black hoodie is a $32K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 33/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

hanes black hoodie market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$54K–$72K
units × avg price
Conversion rate
1.1%
Avg BSR
#104
Page quality
0%
Prime
88%
Sponsored
87%
Out of stock
0.0%
Avg brand age
37 months
Avg seller age
138 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

80

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

10%

  • Gildan47%
  • Russell Athletic13%
  • Amazon Essentials12%
  • Hanes10%
  • Fruit of the Loom5%
  • CRFANSHIRT5%
  • Open — no brand owns it (11 brands, 10%)

hanes black hoodie demand & seasonality

Weekly Amazon search volume, last 32 weeks — -48.7% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top hanes black hoodie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • gildan heavy blend hoodie28K/yr
  • gilden hoodie14K/yr
  • black pullover hoodies for men4K/yr
  • gildan black hoodie11K/yr
  • black gildan hoodie10K/yr
  • gilden hoodies for men17K/yr
  • 100% cotton black hoodie5K/yr
  • black hoodie men big and tall5K/yr
  • gildan hoodie heavy blend6K/yr
  • hanes black hoodie6K/yr
All search terms

Top hanes black hoodie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9456%$2K9%$3K12%$4K1001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about hanes black hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits great I have had this for a few months now”

Quality-Overall15%

“I also appreciate the build quality”

Comfort-Overall11%

“So comfortable”

Value For Money7%

“EXCELLENT PRICE”

Warmth7%

“it keeps you warm”

Soft Feel6%

“Soft inside”

Material Quality5%

“Love the material, very breathable”

Weight Light3%

“Super lightweight”

Advertised Vs Actual Product3%

“Just as stated”

Thickness2%

“nice thick hoodie”

What buyers complain about

Size-Overall23%

“Fit is terrible”

Quality-Overall7%

“This is just a low quality mess”

Thickness7%

“It was not as thick as I would have liked it to be”

Pockets/Compartments6%

“Terrible pockets Do not buy”

Material Quality5%

“The absolute WORST fabric”

Thin5%

“Super thin”

Product Condition3%

“Received a used product”

Color2%

“Disappointed of the color”

Stretchability/Expandability/Elasticity2%

“Not really stretchy”

Neck Fit2%

“Neckline is too small to pull over head”

Top return reasons

Size-Overall59%
Material Quality5%
Thin5%
Color3%
Chest Fit3%
Sleeve Fit3%
Length3%
Waist Fit3%
Advertised Vs Actual Product2%
Shoulder Fit2%

Common hanes black hoodie questions

Is hanes black hoodie profitable to sell on Amazon United States?
The niche generates $32K/yr across 52 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -48.7%. Flapen's verdict: Skip it (33/100).
How competitive is the hanes black hoodie niche?
17 brands and 80 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in hanes black hoodie?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.8%.
What does it cost to enter the hanes black hoodie niche?
Listings span $6.86–$38.86; the average listing price is $17.89 (sweet spot $15–$100). The average incumbent carries 47,457 reviews — the moat a new listing must climb.