Handmade Necklaces
Skip itSoft demand (-6.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.01avg listing price — sweet spot $15–$100
Price range
Great$8.77–$76.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$995K$995K/yr · 2.8M searches
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,813avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Is handmade necklaces profitable on Amazon?
According to Flapen's Amazon United States niche tracking, handmade necklaces is a $995K/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
handmade necklaces market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $800K–$1.0M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,092
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 179 days
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
26
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
14%
- PAVOI33%
- Poxtex26%
- Besteel11%
- Tewiky7%
- ÌF ME5%
- Kendra Scott4%
- Open — no brand owns it (8 brands, 14%)
handmade necklaces demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top handmade necklaces search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- cross necklace2.0M/yr
- silver pendant109K/yr
- cross necklaces119K/yr
- cross jewelry76K/yr
- necklace cross71K/yr
- letter a necklace66K/yr
- heart pendant necklace64K/yr
- initial necklace gold47K/yr
- gold letter necklace40K/yr
- pendent24K/yr
Top handmade necklaces products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.744.4★6,794 rev
Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts
Poxtex$10.414.5★2,194 rev
Besteel 925 Sterling Silver Cross Necklace Beveled Edge for Men Women 5mm Stainless Steel Cut Durable Cuban Link Curb Chain Crucifix Pendant Necklace Jewelry 22 Inches
Besteel$32.424.6★1,987 rev
Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
Tewiky$9.304.8★424 rev
PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
PAVOI$13.744.3★5,565 rev
Newest
by launch date
4PCS Layered Gold Cross Necklaces for Women Trendy Bohemian Bead Pearl Y Long Pendant Necklace Set Vintage Rosary Necklace Stack Adjustable Length
ÌF ME$9.661,799 rev
Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry
Tewiky$9.30424 rev
Turandoss 14K Gold Plated Cross Necklaces for Women Jewelry Gifts Trendy
Turandoss$8.77555 rev
MUSECLOUD 925 Sterling Silver Cross Necklace Men - Oxidized Hammered Cross Pendant with Stainless Steel Box Chain Unique Crucifix Necklaces Jewelry Trendy Thanksgiving Easter Gifts for Mens Women 18-26 Inch
MUSECLOUD$34.28358 rev
LuckFairy 14K Gold Plated Cross Necklace for Women Dainty Cross Necklace 14K Gold Plated CZ Pendant Necklaces Simple Charm Cute Necklaces for Women Trendy Jewelry Gifts Summer Jewelry Women Gifts
LuckFairy$9.231,006 rev
Trending
90-day click momentumBesteel 925 Sterling Silver Cross Necklace Beveled Edge for Men Women 5mm Stainless Steel Cut Durable Cuban Link Curb Chain Crucifix Pendant Necklace Jewelry 22 Inches
Besteel$32.424.6★
4PCS Layered Gold Cross Necklaces for Women Trendy Bohemian Bead Pearl Y Long Pendant Necklace Set Vintage Rosary Necklace Stack Adjustable Length
ÌF ME$9.663.7★
FUTPLOR Stainless Steel Cross Necklace Silver/Black/Gold Cross Pendant Necklaces for Men Women Religious Cross Jewelry Christian Faith Gifts for Prayer Simple Style Jewelry Gift 24 Inches Box Chain (Medium Silver Cross)
FUTPLOR$18.024.5★
Kendra Scott Crystal Letter A Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women
Kendra Scott$48.594.8★
MUSECLOUD 925 Sterling Silver Cross Necklace Men - Oxidized Hammered Cross Pendant with Stainless Steel Box Chain Unique Crucifix Necklaces Jewelry Trendy Thanksgiving Easter Gifts for Mens Women 18-26 Inch
MUSECLOUD$34.284.5★
What reviews say buyers love and hate about handmade necklaces
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“is affordable”
“the chain seems very durable”
“color is pretty”
“Beautiful fit”
“Exactly as pictured”
“Birthday present”
“is still in good condition”
“Love the sparkle”
“This necklace has a beautiful and elegant design”
What buyers complain about
“The cross is a lot smaller than I thought it would be”
“Not well made obviously”
“Cheap chain”
“Falls apart”
“it started to lose color”
“when I wore it I instantly got a rash around my neck”
“gold also comes off”
“Misleading pictures”
“a diamond already fell out”
“Not worth the money”
Top return reasons
Common handmade necklaces questions
- Is handmade necklaces profitable to sell on Amazon United States?
- The niche generates $995K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the handmade necklaces niche?
- 14 brands and 26 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in handmade necklaces?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Chain/Key Quality. The return rate is 2.4%.
- When does demand for handmade necklaces peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the handmade necklaces niche?
- Listings span $8.77–$76.09; the average listing price is $20.01 (sweet spot $15–$100). The average incumbent carries 2,813 reviews — the moat a new listing must climb.