Handmade Necklaces

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $995K a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

1.8%

Market size, estimated

$995Ka year

Peak month

December3.2× the quietest month

Top search term

cross necklace2.0M searches a year

Listings sell for $20.01 on average, from $8.77 to $76.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $20.01 that is $40K to $50K a year per listing.

Average price

$20.01inside the $15 to $100 sweet spot

Price range

$8.77–$76.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$40K–$50K

Returns

2.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,092 within Pendant Necklaces. It carries 2,813 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,092in Pendant Necklaces

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,813per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months