Skip to content

Handlebar Mustache

Maybe

The average product has only 270 reviews. But shoppers spend only $27K a year here, so Handlebar Mustache is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$27K/yr47K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
47%top-5 click share · 25 brands · 51 sellers

Flapen Score

Handlebar Mustache against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Handlebar Mustache is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handlebar Mustache market on Amazon at a glance

Shoppers on Amazon United States searched for Handlebar Mustache 47K times last year and spent an estimated $27K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
5.5%
Market size, estimated
$27Ka year
Peak month
October10.3× the quietest month
Top search term
handlebar mustache31K searches a year

02 · Price

A sale here is worth $10.27.

Listings sell for $10.27 on average, from $4.54 to $22.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $10.27 that is $0 to $1K a year per listing.

Average price
$10.27under the $15 to $100 sweet spot
Price range
$4.54–$22.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #549 within Makeup, Facial Hair & Adhesives. It carries 270 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#549in Makeup, Facial Hair & Adhesives
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
270per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Handlebar Mustache products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

51

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

42%

  • California Costumes13%
  • Beistle11%
  • Yan Dream9%
  • TCOTBE9%
  • Krfapt9%
  • Knitgrip6%

Demand

Handlebar Mustache search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 10.3×

Search terms

Top Handlebar Mustache search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handlebar mustache31K/yr
  • fake handlebar mustache6K/yr
  • handle bar mustaches4K/yr
  • handle bar mustache4K/yr
  • handlebar mustache stick on2K/yr

Reviews and returns

What reviews say buyers love and hate about Handlebar Mustache

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness43%−0.44

Adhesion does NOT work

adhesive is awful

Didnt stick

Durability8%+0.48

Fell off immediately

fall off after a few minutes

Just poor quality and durability

Quality-Overall8%+0.23

Its just the quality of the product that was off

not good quality

Not movie quality

Ease Of Use7%+0.41

Backing is impossible to get off

Hard to open

Difficult to peel

Value For Money5%+0.44

Not with the money

Waste of Money

Not worth the time or money

Love

Adhesion/Stickiness15%−0.44

Sticks well

Hilarious and great adhesive

Adhesive tape sticks great

Value For Money14%+0.44

definitely worth the price

Good deal

Good value for money

Quality-Overall14%+0.23

But they offer a nice variety

Great quality

Nice quality hair

Durability9%+0.48

Perfect and durable

works great and lasts a long time

Held up great

Ease Of Use8%+0.41

Easy to use

once removed, it applied easily and stayed put

Easy to put on

Return

1.8% Return rate 56% Fixable by listing

Size-Overall34%▇▆▆█▆█

It's mid

it was way too wide covering my top lip

Adhesion/Stickiness22%█▄▆▆▆▄

Adhesion does NOT work

adhesive is awful

Didnt stick

Advertised Vs Actual Product6%▄▃▅▃▆█
Color6%▃█▄▄▄▁
Quality-Overall5%▁▂█▆▄▅

Its just the quality of the product that was off

not good quality

Not movie quality

FAQ

Common Handlebar Mustache questions

Answered from the same tracked data.