Handkerchiefs for Women

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months

625K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

3.9%

Market size, estimated

$238Ka year

Peak month

December1.2× the quietest month

Top search term

handkerchiefs for women232K searches a year

Listings sell for $9.67 on average, from $6.53 to $14.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $9.67 that is $12K to $15K a year per listing.

Average price

$9.67under the $15 to $100 sweet spot

Price range

$6.53–$14.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$12K–$15K

Returns

2.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #371 within Accessories. It carries 3,316 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#371in Accessories

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,316per listing

Listings tracked

4

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months