Handkerchief

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+8.2%

Conversion, latest week

7.0%

Market size, estimated

$1.8Ma year

Peak month

December1.8× the quietest month

Top search term

handkerchief501K searches a year

Listings sell for $10.99 on average, from $6.54 to $16.19. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $10.99 that is $66K to $88K a year per listing.

Average price

$10.99under the $15 to $100 sweet spot

Price range

$6.54–$16.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$66K–$88K

Returns

1.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #134 within Handkerchiefs. It carries 2,786 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#134in Handkerchiefs

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

2,786per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months