Is hamsa profitable to sell on Amazon United States?

The niche generates $53K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (34/100).

How competitive is the hamsa niche?

10 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in hamsa?

Top complaints mined from reviews: Fastener Quality, Durability, Value For Money. The return rate is 3.0%.

When does demand for hamsa peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the hamsa niche?

Listings span $3.93–$30.53; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.

Hamsa

Skip it

A small market ($53K/yr) — this niche doesn't clear our bar today.

Avg price

Good$14.76

avg listing price — sweet spot $15–$100

Review moat

Good1,125.4

avg incumbent reviews — the moat a new listing must climb

Price range

Good$3.93–$30.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$53K

$53K/yr · 292K searches

Is hamsa profitable on Amazon?

According to Flapen's Amazon United States niche tracking, hamsa is a $53K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

hamsa market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $59K–$74K; units × avg price
Conversion rate: 1.2%
Avg BSR: #3,017
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 5.2%
Avg brand age: 41 months
Avg seller age: 186 days

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Barzel61%
Baydurcan10%
SAELACY8%
Ieftop5%
LUUK LIFESTYLE4%
AsAlways3%
Open — no brand owns it (4 brands, 9%)

hamsa demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top hamsa search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hamsa necklace65K/yr +12.5%0.5% conv.
hamsa63K/yr +7.1%0.2% conv.
hamsa hand19K/yr +18.5%0.3% conv.
hamsa necklace for women40K/yr -31.7%0.5% conv.
hamsa decor15K/yr -17.0%0.0% conv.
hamsa charm11K/yr +52.5%0.3% conv.
hamsa pendant15K/yr -11.1%0.1% conv.
hamsa hand necklace11K/yr +13.8%0.6% conv.
hamsa wall decor19K/yr -28.5%0.0% conv.
mano de fatima11K/yr -0.2%0.3% conv.

All search terms

Top hamsa products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 20)

Barzel$21.364.6★2,133 rev

Barzel Hamsa Necklace for Women & Men 18K Gold Plated Flat Mariner/Marina 060 3MM Chain Necklace With Cubic Zirconia Hamsa Hand Pendant (Hamsa 18)

Barzel$21.344.6★2,133 rev

Baydurcan Dainty Evil Eye Necklace and Hamsa Necklace Turkish Blue Eye Hand Pendant Necklace 2pcs Jewelry Gift for Women Teenager (S2)

Baydurcan$9.544.4★1,541 rev

SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)

SAELACY$5.954.3★20 rev

Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women

Ieftop$12.144.4★765 rev

Newest

by launch date

SAELACY 14K Gold Plated Hollowed Hamsa Hand Evil Eye Pendant Necklace for Women Stainless Steel Flat Figaro Chain Necklace (hollow blue eye-gold chain length: 18)

SAELACY$5.9520 rev

11mo ago

SAELACY 14K White Gold Plated Hamsa HandNecklace for Women Cubic Zirconia Inlay Hollow Hamsa Hand Pendant Necklace Flat Mariner Chain 18/22 (gold chain length:18+2)

SAELACY$3.937 rev

1y ago

AsAlways Stainless Steel Hand of Fatima Pendant Vintage Amulet Charm Relief Carving Evil Eye Hamsa Hand Necklace Religious Gifts

AsAlways$14.31185 rev

3y ago

Ieftop 14K Gold Plated Layered Evil Eye Necklaces Bule Hamsa Necklaces Lucky Protection Jewelry Adjustable Delicate Evil Eye Necklace Gift for Women

Ieftop$12.14765 rev

3y ago

LUUK LIFESTYLE Necklace for women in stainless steel with pendant Hamsa Hand | Fatma and gift card HAPPINESS chic and classy style modern and minimalist fashion accessory for her layer look gold

LUUK LIFESTYLE$30.531,733 rev

3y ago

What reviews say buyers love and hate about hamsa

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Fun gift for anyone”

Size-Overall13%

“It fits just right”

Color13%

“Bright colors”

Quality-Overall13%

“well made”

Durability9%

“Not only is it durable it doesnt irritate the skin”

Allergies7%

“Not only is it durable it doesnt irritate the skin”

Chain/Key Quality4%

“i love this chain it beautiful in person”

Embellishment/Embroidery Quality4%

“Beautiful necklace”

Metal Authenticity4%

“Looks like a real gold”

Value For Money3%

“Great price”

What buyers complain about

Fastener Quality20%

“Clasp broke already smh”

Durability20%

“However It broke after 2 wks”

Value For Money20%

“Was a waste of money”

Chain/Key Quality20%

“Just ordered wrong size chain”

Thickness10%

“Thin”

Top return reasons

Size-Overall27%

Quality-Overall15%

Advertised Vs Actual Product13%

Chain/Key Quality8%

Metal Authenticity6%

Color5%

Fastener Quality4%

Material Quality4%

Defective Material/Parts4%

Durability3%

Common hamsa questions

Is hamsa profitable to sell on Amazon United States?: The niche generates $53K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (34/100).
How competitive is the hamsa niche?: 10 brands and 12 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in hamsa?: Top complaints mined from reviews: Fastener Quality, Durability, Value For Money. The return rate is 3.0%.
When does demand for hamsa peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the hamsa niche?: Listings span $3.93–$30.53; the average listing price is $14.76 (sweet spot $15–$100). The average incumbent carries 1,125 reviews — the moat a new listing must climb.

Hamsa

Is hamsa profitable on Amazon?

hamsa market size & sales

Competition: brands, sellers & click share

hamsa demand & seasonality

Top hamsa search terms shoppers use

Top hamsa products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about hamsa

What buyers love

What buyers complain about

Top return reasons

Common hamsa questions

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