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Hamilton Watches for Men

Fail

Products sell for $605.86 on average, outside the sweet spot, so Hamilton Watches for Men is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$903K/yr1.5M searches / yr
90-day growth
+16.2%search demand this quarter
Competition
43%top-5 click share · 8 brands · 55 sellers

Flapen Score

Hamilton Watches for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hamilton Watches for Men is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hamilton Watches for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Hamilton Watches for Men 1.5M times last year and spent an estimated $903K. The top 5 brands take 97% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $903K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
0.1%
Market size, estimated
$903Ka year
Top search term
hamilton watches for men696K searches a year

02 · Price

A sale here is worth $605.86.

Listings sell for $605.86 on average, from $26.87 to $1149.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $605.86 that is $0 to $61K a year per listing.

Average price
$605.86above the $15 to $100 sweet spot
Price range
$26.87–$1149.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$61K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #3,504 within Watches. It carries 1,173 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
2.4%
Average rank
#3,504in Watches
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,173per listing
Listings tracked
41

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Hamilton Watches for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

55

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

2%

  • Brand 153%
  • Brand 215%
  • Brand 315%
  • Brand 410%
  • Brand 54%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Hamilton Watches for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hamilton watches for men696K/yr
  • hamilton watch264K/yr
  • hamilton khaki field automatic116K/yr
  • hamilton khaki field61K/yr
  • hamilton watches63K/yr
  • hamilton khaki73K/yr
  • hamilton field watch39K/yr
  • hamilton khaki field mechanical31K/yr
  • reloj hamilton para hombre28K/yr
  • hamilton automatic watches for men19K/yr

Reviews and returns

What reviews say buyers love and hate about Hamilton Watches for Men

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
5.3%of orders come back
“broke after 1 week”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hamilton Watches for Men questions

Answered from the same tracked data.