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Halter Bra

Maybe

The top 5 products take only 16% of clicks. But buyers convert on only 0.5% of searches, so Halter Bra is a Maybe.

Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$177K/yr1.6M searches / yr
90-day growth
+74.7%search demand this quarter
Competition
16%top-5 click share · 55 brands · 74 sellers

Flapen Score

Halter Bra against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Halter Bra is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halter Bra market on Amazon at a glance

Shoppers on Amazon United States searched for Halter Bra 1.6M times last year and spent an estimated $177K. The top 5 brands take 33% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +74.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+74.7%
Conversion, latest week
0.5%
Market size, estimated
$177Ka year
Peak month
June3.9× the quietest month
Top search term
halter bra506K searches a year

02 · Price

A sale here is worth $21.56.

Listings sell for $21.56 on average, from $12.25 to $32.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.56 that is $0 to $2K a year per listing.

Average price
$21.56inside the $15 to $100 sweet spot
Price range
$12.25–$32.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #654 within Lingerie. It carries 1,170 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#654in Lingerie
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,170per listing
Listings tracked
137

04 · Newcomers

15 of last year's 73 launches cleared the first-year sales bar.

73 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
73
Successful launches
15Amazon's first-year sales bar
Average brand age
38 months

Products

Top Halter Bra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

55 rising

Sellers

74

Top-5 brand share

33%

Top 20: 75%

Top-5 click share

16%

Top 20: 38%

Open market

62%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Halter Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Halter Bra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halter bra506K/yr
  • halter top bra150K/yr
  • halter sports bra233K/yr
  • halter bras for women130K/yr
  • halter bralette87K/yr
  • bra for halter top62K/yr
  • backless sports bra82K/yr
  • halter neck bra49K/yr
  • open back sports bra57K/yr
  • halter sports bras for women46K/yr

Reviews and returns

What reviews say buyers love and hate about Halter Bra

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Halter Bra questions

Answered from the same tracked data.