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Halloweentown Sweatshirt

Fail

Shoppers spend an estimated $3K a year here, so Halloweentown Sweatshirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$3K/yr51K searches / yr
90-day growth
+58.2%search demand this quarter
Competition
41%top-5 click share · 15 brands · 17 sellers

Flapen Score

Halloweentown Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Halloweentown Sweatshirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloweentown Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Halloweentown Sweatshirt 51K times last year and spent an estimated $3K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+58.2%
Conversion, latest week
0.3%
Market size, estimated
$3Ka year
Peak month
October144.1× the quietest month
Top search term
halloweentown sweatshirt27K searches a year

02 · Price

A sale here is worth $18.43.

Listings sell for $18.43 on average, from $7.22 to $52.21. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $18.43 that is $0 to $2K a year per listing.

Average price
$18.43inside the $15 to $100 sweet spot
Price range
$7.22–$52.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 48.4% of listings are out of stock. The average listing ranks #60,248 within Sweatshirts. It carries 72 reviews at 3.92 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
77%
Out of stock, average day
48.4%
Average rank
#60,248in Sweatshirts
Average rating
3.92 starsAmazon United States average 4.42 stars
Average reviews
72per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Halloweentown Sweatshirt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$88$176$264$3521101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

17

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

41%

Top 20: 93%

Open market

12%

  • QIANRUO42%
  • Merrvey16%
  • VKEGNIO14%
  • WFIAOUESS8%
  • Magrank5%
  • LYEIAO3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Halloweentown Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 144.1×

Search terms

Top Halloweentown Sweatshirt search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • halloweentown sweatshirt27K/yr
  • halloween town sweatshirt19K/yr
  • halloweentown sweater2K/yr
  • halloweentown university sweatshirt2K/yr
  • halloween town university sweatshirt1K/yr

Reviews and returns

What reviews say buyers love and hate about Halloweentown Sweatshirt

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Warmth”
50%of negative reviews mention “Size-Overall”
11.3%of orders come back
“Runs big”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Halloweentown Sweatshirt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data