Halloween Wigs

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

-27.1%

Conversion, latest week

0.9%

Market size, estimated

$40Ka year

Peak month

October20.2× the quietest month

Top search term

womens costume wigs133K searches a year

Listings sell for $15.51 on average, from $4.20 to $38.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.51 that is $0 to $2K a year per listing.

Average price

$15.51inside the $15 to $100 sweet spot

Price range

$4.20–$38.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #173 within Wigs. It carries 3,619 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#173in Wigs

Average rating

4.12 starsAmazon United States average 4.42 stars

Average reviews

3,619per listing

Listings tracked

90

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months