Halloween Socks

Shoppers searched for this 848K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +75.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

848K

Growth, 90 days vs prior 90

+75.9%

Conversion, latest week

1.5%

Market size, estimated

$149Ka year

Peak month

October142.0× the quietest month

Top search term

halloween socks435K searches a year

Listings sell for $11.49 on average, from $5.11 to $22.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $11.49 that is $3K to $6K a year per listing.

Average price

$11.49under the $15 to $100 sweet spot

Price range

$5.11–$22.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.8%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #94,103 within Socks & Hosiery. It carries 2,782 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

100%

Out of stock, average day

23.2%

Average rank

#94,103in Socks & Hosiery

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

2,782per listing

Listings tracked

49

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months