Halloween Scarf

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +87.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+87.2%

Conversion, latest week

0.5%

Market size, estimated

$3Ka year

Peak month

October135.2× the quietest month

Top search term

halloween scarf30K searches a year

Listings sell for $10.05 on average, from $4.10 to $19.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $10.05 that is $0 to $1K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$4.10–$19.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

7.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #32,348 within Scarves & Wraps. It carries 117 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

10.3%

Average rank

#32,348in Scarves & Wraps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

117per listing

Listings tracked

31

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months