Halloween Purse

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+9.7%

Conversion, latest week

0.4%

Market size, estimated

$218Ka year

Peak month

September5.1× the quietest month

Top search term

goth purse210K searches a year

Listings sell for $29.37 on average, from $5.81 to $86.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $29.37 that is $0 to $3K a year per listing.

Average price

$29.37inside the $15 to $100 sweet spot

Price range

$5.81–$86.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #4,303 within Shoulder Bags. It carries 715 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

97%

Out of stock, average day

4.6%

Average rank

#4,303in Shoulder Bags

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

715per listing

Listings tracked

110

18 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

3Amazon's first-year sales bar

Average brand age

31 months