Is halloween pins profitable to sell on Amazon United States?

The niche generates $36K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +159.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the halloween pins niche?

27 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in halloween pins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.5%.

When does demand for halloween pins peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 29.8× the quietest.

What does it cost to enter the halloween pins niche?

Listings span $4.81–$48.85; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.

Halloween Pins

Worth a look

Shows demand growing +159.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+159.0%

90-day search growth — must beat 0% to launch

Review moat

Great128.64

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Price range

Great$4.81–$48.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.92

avg listing price — sweet spot $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$36K

$36K/yr · 151K searches

Signals Trending

Is halloween pins profitable on Amazon?

According to Flapen's Amazon United States niche tracking, halloween pins is a $36K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

halloween pins market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $48K–$60K; units × avg price
Conversion rate: 2.0%
Avg BSR: #20,683
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 20.6%
Avg brand age: 32 months
Avg seller age: 175 days

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

41%

Top 20: 84%

Open market

34%

SANNIX25%
DTOFOOT11%
SKYFENGCN9%
Beamandi8%
Sasylvia7%
THE ARTISAN'S WHISPER7%

halloween pins demand & seasonality

Weekly Amazon search volume, last 104 weeks — +159.0% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 29.8×

Open Trend

Top halloween pins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

halloween pins69K/yr +204.2%1.3% conv.
halloween enamel pins15K/yr +161.1%0.8% conv.
halloween pin20K/yr +104.6%0.4% conv.
halloween brooch24K/yr +90.8%0.0% conv.
halloween pins bulk6K/yr +264.0%2.8% conv.
disney halloween pins5K/yr +210.3%0.3% conv.
halloween pins and brooches5K/yr +137.8%0.6% conv.
halloween lapel pins4K/yr +12.0%0.0% conv.
halloween brooch pins4K/yr +11.4%0.0% conv.

All search terms

Top halloween pins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SANNIX 60Pcs Halloween Pins Halloween Enamel Lapel Pins Assorted Pumpkin Ghost Bat Spider Skeleton Brooch Pins for Clothes Bags Hats Accessories 30 Styles

SANNIX$15.014.6★816 rev

DTOFOOT 36Pcs Halloween Pins Acrylic Spooky Brooch Pin for Halloween Decor

DTOFOOT$9.514.5★180 rev

Horror Movie Characters Enamel Pins for Women Men Accessories

Beamandi$10.704.6★168 rev

SANNIX 110Pcs Halloween Enamel Pins Skull Pumpkin Ghost Spooky Brooch

SANNIX$24.224.4★63 rev

Vintage Retro Pumpkin Trash Bag Enamel Pin - Fun Series

SKYFENGCN$6.854.8★9 rev

Newest

by launch date

Liliaafar 36 Pieces Halloween Enamel Pins Set Grow in the Dark Halloween Lapel Pins Bulk for Backpacks Clothing Hat Bag Gifts (Pumpkin Cake)

Liliaafar$16.7146 rev

2mo ago

Halloween Brooch Pins Ghost Pumpkin Witch Enamel Brooches Holiday Party Gift for Women-16

COLORFUL BLING$7.1078 rev

10mo ago

ROSTIVO Black Cat Do It! Pin Magical Potion Bottle Design with Cute Cat Character Ideal for Halloween & Fun Collectibles

ROSTIVO$5.9620 rev

11mo ago

DTOFOOT 36Pcs Halloween Pins Acrylic Spooky Brooch Pin for Halloween Decor

DTOFOOT$9.51180 rev

1y ago

SANNIX 15Pcs Halloween Pins Skull Pumpkin Bat Ghost Spooky Brooch Pins

SANNIX$7.97314 rev

1y ago

What reviews say buyers love and hate about halloween pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“It's well-made”

Value For Money12%

“I feel the pricing was fair”

Size-Overall10%

“it fits great”

Advertised Vs Actual Product9%

“Exactly what I ordered”

Design-Overall4%

“The TV shape with the candle design is done really well”

Shape/Style4%

“Hat style”

Ease Of Use3%

“Easy to use”

Embellishment/Embroidery Quality3%

“Cute Enamel Pins”

Gifting Purpose3%

“Gift”

Brightness/Shine/Glow3%

“Adorable pin that glows”

What buyers complain about

Size-Overall54%

“very few are much bigger than a US quarter”

Quality-Overall9%

“So those two are getting trashed”

Color5%

“not white color”

Top return reasons

Size-Overall30%

Advertised Vs Actual Product26%

Value For Money9%

Defective Material/Parts7%

Material Quality6%

Quality-Overall6%

Metal Authenticity3%

Scratch Resistance2%

Durability2%

Design-Overall2%

Common halloween pins questions

Is halloween pins profitable to sell on Amazon United States?: The niche generates $36K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +159.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the halloween pins niche?: 27 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in halloween pins?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.5%.
When does demand for halloween pins peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 29.8× the quietest.
What does it cost to enter the halloween pins niche?: Listings span $4.81–$48.85; the average listing price is $11.92 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.