Is halloween necklace profitable to sell on Amazon United States?

The niche generates $28K/yr across 37 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +121.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the halloween necklace niche?

35 brands and 40 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in halloween necklace?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.6%.

When does demand for halloween necklace peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 88.8× the quietest.

What does it cost to enter the halloween necklace niche?

Listings span $4.00–$63.55; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.

Halloween Necklace

Worth a look

Shows demand growing +121.3% this quarter, but a small market ($28K/yr) keeps it on the watch list.

Growth

Incredible+121.3%

90-day search growth — must beat 0% to launch

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Great311.97

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.00–$63.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.98

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$28K

$28K/yr · 219K searches

Is halloween necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, halloween necklace is a $28K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

halloween necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $56K–$70K; units × avg price
Conversion rate: 0.9%
Avg BSR: #9,416
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 13.2%
Avg brand age: 32 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 falling

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

48%

Top 20: 83%

Open market

46%

XOCARTIGE16%
Kicomvi13%
Spooktacular Creations9%
MINGRI6%
Kendra Scott5%
Faccubee5%

halloween necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +121.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 88.8×

Open Trend

Top halloween necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

halloween necklace94K/yr +155.2%0.1% conv.
halloween necklace for women59K/yr +259.9%0.1% conv.
spooky jewelry7K/yr +61.5%0.3% conv.
halloween necklaces23K/yr +129.8%0.4% conv.
halloween jewelry set10K/yr +77.3%0.0% conv.
spooky jewelry for women5K/yr -18.4%0.0% conv.
halloween costume jewelry7K/yr +30.5%0.0% conv.
halloween necklaces for women5K/yr +46.7%0.7% conv.
halloween jewelry sets for women9K/yr -53.8%0.0% conv.

All search terms

Top halloween necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XOCARTIGE Halloween Necklace for Women Ghost Skull Skeleton Pendant Necklaces Costume Dress Up Long Necklace Holiday Gifts (Gold)

XOCARTIGE$9.714.2★79 rev

Kicomvi Evil Heart Bat Wing Necklaces Halloween Punk Demon Dragon Wing Love Heart Blue Evil Eye Pendant Necklace Couple Family Friendship Necklace Jewelry-black

Kicomvi$4.004.1★143 rev

Spooktacular Creations Halloween Pirate Coin Necklace Pirate Skull Necklace Accessories for Men Women Halloween Cosplay Pirates Costume Halloween Dress Up Party Favors

Spooktacular Creations$9.764.7★693 rev

MINGRI Mystery Jewelry Jar Gothic Jewelry Box for Women Spooky Season Accessories Gift Set(30PCS Gothic Witch Punk Necklace Earrings Rings Bracelets/Bangles) Unique Birthday & Party Favor for Her

MINGRI$29.774.0★257 rev

Kendra Scott Halloween Strand Necklace 14K Gold-Plated Brass Fashion Jewelry for Women Multi Mix

Kendra Scott$63.555.0★5 rev

Newest

by launch date

LINSIRON 240PCS 4th of July Accessories 33 Red Silver Blue Beads Bulk Patriotic Beads Necklaces 4th of July Necklace for Patriotic Day Memorial Day Independence Day Decor Parades Party Supplies

LINSIRON$29.9869 rev

4mo ago

SMUOBT Gothic Mystery Box for Women - 40-45 Piece Goth Lolita Jewelry Set Earrings Necklace Bracelet Punk Witchy Accessories Gift Collection Surprise Blind Box

SMUOBT$30.10425 rev

10mo ago

BSL juicy Halloween Pumpkin Bucket Pendant Necklace - Adjustable 60+8cm Chain Enamel Charm Jewelry for Women Trick or Treat Gift Idea Gold-Tone Fashion Statement Accessory

BSL juicy$38.755 rev

11mo ago

Halloween Accessories Earrings for Women Jewelry Gifts Halloween Custumes Ghost Pumpkin Studs Huggie Hoop Jacket Earrings Orange Black Spooky Cute Fun Holiday Gifts

Poxtex$6.3146 rev

11mo ago

MINGRI Mystery Jewelry Jar Gothic Jewelry Box for Women Spooky Season Accessories Gift Set(30PCS Gothic Witch Punk Necklace Earrings Rings Bracelets/Bangles) Unique Birthday & Party Favor for Her

MINGRI$29.77257 rev

12mo ago

What reviews say buyers love and hate about halloween necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great variety and very beautiful pieces”

Value For Money19%

“Good for price”

Size-Overall10%

“fit well”

Color10%

“Pretty”

Design-Overall3%

“Love the design”

Shape/Style3%

“fun to style”

Advertised Vs Actual Product2%

“Its exactly that however”

Weight Heavy2%

“Very heavy well made pirate medallion”

Brightness/Shine/Glow2%

“the fact that it is glow in the dark is amazing”

Adjustability/Rotatability/Reclining2%

“I love that they're adjustable”

What buyers complain about

Quality-Overall20%

“Absolute garbage”

Size-Overall15%

“not long enough”

Durability13%

“not durable”

Advertised Vs Actual Product11%

“Does NOT look anything like the picture”

Chain/Key Quality4%

“chain broken”

Weight Heavy3%

“Only downside id say is its a bit heavy”

Value For Money3%

“Cheap”

Strength3%

“very flimsy”

Defective Material/Parts2%

“some was broken and missing pieces”

Color2%

“They are so small that it is hard to even tell what colors they are”

Top return reasons

Size-Overall45%

Quality-Overall12%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Neck Fit5%

Material Quality4%