Halloween Necklace

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +121.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

+121.3%

Conversion, latest week

0.9%

Market size, estimated

$28Ka year

Peak month

October88.8× the quietest month

Top search term

halloween necklace94K searches a year

Listings sell for $13.98 on average, from $4.00 to $63.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.98 that is $0 to $1K a year per listing.

Average price

$13.98under the $15 to $100 sweet spot

Price range

$4.00–$63.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.6%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #9,416 within Pendant Necklaces. It carries 312 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

13.2%

Average rank

#9,416in Pendant Necklaces

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

312per listing

Listings tracked

37

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months