Halloween Masks for Adults

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

+2.8%

Conversion, latest week

0.7%

Market size, estimated

$738Ka year

Peak month

October26.0× the quietest month

Top search term

halloween mask1.5M searches a year

Listings sell for $21.22 on average, from $6.40 to $153.36. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $21.22 that is $5K to $11K a year per listing.

Average price

$21.22inside the $15 to $100 sweet spot

Price range

$6.40–$153.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

3.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #261 within Masks. It carries 1,127 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

98%

Out of stock, average day

6.4%

Average rank

#261in Masks

Average rating

4.09 starsAmazon United States average 4.42 stars

Average reviews

1,127per listing

Listings tracked

58

15 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months