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51

Halloween Earrings

Worth a look

Shows demand growing +111.3% this quarter, but weak search conversion (1.1%) keeps it on the watch list.

Market size 42Growth 95Conversion 13Competition 45Returns 27Price range 45Avg price 34Brand share 55Review moat 89Quality gap 62

Growth

Incredible+111.3%

90-day search growth — must beat 0% to launch

Review moat

Great226.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$4.94–$23.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$221K

$221K/yr · 2.1M searches

Avg price

Okay$10.11

avg listing price — sweet spot $15–$100

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Is halloween earrings profitable on Amazon?

According to Flapen's Amazon United States niche tracking, halloween earrings is a $221K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

halloween earrings market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
60K–80K
avg 500–750/product
Revenue / yr
$607K–$809K
units × avg price
Conversion rate
1.1%
Avg BSR
#7,035
Page quality
0%
Prime
100%
Sponsored
74%
Out of stock
5.1%
Avg brand age
31 months
Avg seller age
162 days

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

24%

  • Poxtex31%
  • choice of all14%
  • SLOONG12%
  • Ronglry8%
  • Dcfywl7318%
  • PINK TOWN4%

halloween earrings demand & seasonality

Weekly Amazon search volume, last 104 weeks — +111.3% search growth over the last 90 days.
250K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 124.1×

Top halloween earrings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • halloween earrings882K/yr
  • halloween jewelry213K/yr
  • halloween earrings for women441K/yr
  • halloween jewelry for women123K/yr
  • horror earrings25K/yr
  • ghost earrings91K/yr
  • spooky earrings24K/yr
  • halloween stud earrings37K/yr
  • halloween earrings studs38K/yr
  • ghost earrings for women47K/yr
All search terms

Top halloween earrings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$22K20%$44K30%$66K40%$88K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about halloween earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“I love the variety”

Size-Overall20%

“fit well”

Weight Light9%

“Lightweight and so many compliments”

Color7%

“Pretty”

Comfort-Overall6%

“They're comfortable also”

Advertised Vs Actual Product6%

“As advertised”

Durability6%

“Incredibly cute and durable”

Shape/Style3%

“The style and price point”

Design-Overall2%

“Nice design,”

Ease Of Use2%

“Easy to use, so cute”

What buyers complain about

Size-Overall45%

“really big”

Weight Heavy9%

“way too heavy for the eyebrow”

Durability8%

“these break all the time”

Fastener Quality5%

“Clasp issues”

Color5%

“They are so small that it is hard to even tell what colors they are”

Brightness/Shine/Glow5%

“too much glitter for me”

Design-Overall5%

“Trash design”

Quality-Overall5%

“Cheap and really big”

Value For Money5%

“biggest waste of $20 - didnt even stay on overnight”

Strength3%

“very flimsy”

Top return reasons

Size-Overall60%
Advertised Vs Actual Product9%
Quality-Overall6%
Weight Heavy6%
Defective Material/Parts3%
Color3%
Wrong Dimensions2%
Material Quality2%
Shape/Style1%
Metal Authenticity1%

Common halloween earrings questions

Is halloween earrings profitable to sell on Amazon United States?
The niche generates $221K/yr across 27 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +111.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the halloween earrings niche?
20 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in halloween earrings?
Top complaints mined from reviews: Size-Overall, Weight Heavy, Durability. The return rate is 4.9%.
When does demand for halloween earrings peak?
Demand peaks in Sep–Oct; the busiest month runs 124.1× the quietest.
What does it cost to enter the halloween earrings niche?
Listings span $4.94–$23.17; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.