Halloween Earrings

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +111.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+111.3%

Conversion, latest week

1.1%

Market size, estimated

$221Ka year

Peak month

October124.1× the quietest month

Top search term

halloween earrings882K searches a year

Listings sell for $10.11 on average, from $4.94 to $23.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $10.11 that is $5K to $8K a year per listing.

Average price

$10.11under the $15 to $100 sweet spot

Price range

$4.94–$23.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

4.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #7,035 within Earrings. It carries 226 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#7,035in Earrings

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

226per listing

Listings tracked

27

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months