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Halloween Costumes Woman 2023

Maybe

The top 5 brands take only 40% of clicks. But buyers convert on only 0.1% of searches, so Halloween Costumes Woman 2023 is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$32K/yr2.7M searches / yr
90-day growth
+46.3%search demand this quarter
Competition
34%top-5 click share · 34 brands · 58 sellers

Flapen Score

Halloween Costumes Woman 2023 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Halloween Costumes Woman 2023 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Costumes Woman 2023 market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Costumes Woman 2023 2.7M times last year and spent an estimated $32K. The top 5 brands take 40% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
+46.3%
Conversion, latest week
0.1%
Market size, estimated
$32Ka year
Peak month
October182.2× the quietest month
Top search term
plus size halloween costumes for women97K searches a year

02 · Price

A sale here is worth $24.14.

Listings sell for $24.14 on average, from $4.60 to $53.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $24.14 that is $0 to $2K a year per listing.

Average price
$24.14inside the $15 to $100 sweet spot
Price range
$4.60–$53.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #22,294 within Exotic Apparel. It carries 2,755 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
6.6%
Average rank
#22,294in Exotic Apparel
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
2,755per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Halloween Costumes Woman 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

58

Top-5 brand share

40%

Top 20: 85%

Top-5 click share

34%

Top 20: 74%

Open market

56%

  • SOLY HUX13%
  • Leg Avenue9%
  • Buauty7%
  • Avidlove6%
  • Lixinya5%
  • lmotpe5%

Demand

Halloween Costumes Woman 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 182.2×

Search terms

Top Halloween Costumes Woman 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size halloween costumes for women97K/yr
  • plus size costume304K/yr
  • plus size costumes for women772K/yr
  • disfraz para mujer126K/yr
  • plus size costumes188K/yr
  • disfraz de mujer92K/yr
  • cute costumes for women142K/yr
  • costumes women110K/yr
  • womens plus size halloween costumes79K/yr
  • plus size womens halloween costumes84K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Costumes Woman 2023

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.08

Too long

Too short

Didn't fit

Quality-Overall8%−0.08

Pretty cheaply made

Poor quality

Cheap

Advertised Vs Actual Product4%−0.05

Does not fit like in picture

Dont let the photos fool you

Not like the picture

Durability4%

Put a lot of rips

Not the most durable

Ripped the first time I wore it

Material Quality3%+0.13

Cheap poor material

Flimsy material

Material is not as stated

Love

Size-Overall22%−0.08

the fit was just as expected

Fit great

it fit like a glove

Comfort-Overall19%+1.97

Comfy and breathable

So comfortable

They were extremely comfortable to wear as I was dancing

Color12%+1.01

The colors were beautiful

Beautiful colors

Bright colors

Quality-Overall6%−0.08

These were surprisingly well made

Good quality

Nice variety, held up well enough

Material Quality5%+0.13

so comfortable material is great quality

Very light weight material

good quality material

Return

4.5% Return rate 72% Fixable by listing

Size-Overall45%▇█████

Too long

Too short

Didn't fit

Length9%█▇█▆██

Not as Long as Shown

it's too long for me

Too long

Material Quality7%▅▄▇▇▇█

Cheap poor material

Flimsy material

Material is not as stated

Waist Fit5%▆▄▇▆▅█
Advertised Vs Actual Product4%▆▇▇█▇█

Does not fit like in picture

Dont let the photos fool you

Not like the picture

FAQ

Common Halloween Costumes Woman 2023 questions

Answered from the same tracked data.