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52

Halloween Costumes Woman 2023

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (0.1%) keeps it on the watch list.

Market size 8Growth 66Conversion 1Competition 81Returns 31Price range 78Avg price 95Brand share 95Review moat 37Quality gap 58

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$24.14

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$4.60–$53.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,755.15

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$32K

$32K/yr · 2.7M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Is halloween costumes woman 2023 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, halloween costumes woman 2023 is a $32K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

halloween costumes woman 2023 market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$121K–$145K
units × avg price
Conversion rate
0.1%
Avg BSR
#22,294
Page quality
0%
Prime
96%
Sponsored
61%
Out of stock
6.6%
Avg brand age
37 months
Avg seller age
179 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

58

Top-5 brand share

40%

Top 20: 85%

Top-5 click share

34%

Top 20: 74%

Open market

56%

  • SOLY HUX13%
  • Leg Avenue9%
  • Buauty7%
  • Avidlove6%
  • Lixinya5%
  • lmotpe5%

halloween costumes woman 2023 demand & seasonality

Weekly Amazon search volume, last 89 weeks — +46.3% search growth over the last 90 days.
500K300KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 182.2×

Top halloween costumes woman 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • plus size halloween costumes for women97K/yr
  • plus size costume304K/yr
  • plus size costumes for women772K/yr
  • disfraz para mujer126K/yr
  • plus size costumes188K/yr
  • disfraz de mujer92K/yr
  • cute costumes for women142K/yr
  • costumes women110K/yr
  • womens plus size halloween costumes79K/yr
  • plus size womens halloween costumes84K/yr
All search terms

Top halloween costumes woman 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about halloween costumes woman 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“the fit was just as expected”

Comfort-Overall19%

“Comfy and breathable”

Color12%

“The colors were beautiful”

Quality-Overall6%

“These were surprisingly well made”

Material Quality5%

“so comfortable material is great quality”

Soft Feel3%

“The fabric is soooo soft and comfortable and just hope it will wash well”

Durability3%

“Very Durable”

Advertised Vs Actual Product3%

“Exactly as described”

Stretchability/Expandability/Elasticity3%

“Good size and stretch”

Shape/Style3%

“She looks great”

What buyers complain about

Size-Overall31%

“Too long”

Quality-Overall8%

“Pretty cheaply made”

Advertised Vs Actual Product4%

“Does not fit like in picture”

Durability4%

“Put a lot of rips”

Material Quality3%

“Cheap poor material”

Comfort-Overall3%

“Not comfortable”

Thickness3%

“Only thing it was to thick for me”

Stretchability/Expandability/Elasticity2%

“Stretchy”

Chest Fit2%

“the chest area was too big”

Length2%

“Not as Long as Shown”

Top return reasons

Size-Overall45%
Length9%
Material Quality7%
Waist Fit5%
Advertised Vs Actual Product4%
Chest Fit4%
Thin3%
Quality-Overall2%
Color2%
Value For Money2%

Common halloween costumes woman 2023 questions

Is halloween costumes woman 2023 profitable to sell on Amazon United States?
The niche generates $32K/yr across 46 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +46.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the halloween costumes woman 2023 niche?
34 brands and 58 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in halloween costumes woman 2023?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 4.5%.
When does demand for halloween costumes woman 2023 peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 182.2× the quietest.
What does it cost to enter the halloween costumes woman 2023 niche?
Listings span $4.60–$53.17; the average listing price is $24.14 (sweet spot $15–$100). The average incumbent carries 2,755 reviews — the moat a new listing must climb.