Halloween Costumes Woman 2023

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

0.1%

Market size, estimated

$32Ka year

Peak month

October182.2× the quietest month

Top search term

plus size halloween costumes for women97K searches a year

Listings sell for $24.14 on average, from $4.60 to $53.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $24.14 that is $0 to $2K a year per listing.

Average price

$24.14inside the $15 to $100 sweet spot

Price range

$4.60–$53.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #22,294 within Exotic Apparel. It carries 2,755 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

96%

Out of stock, average day

6.6%

Average rank

#22,294in Exotic Apparel

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,755per listing

Listings tracked

46

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months