Is halloween costumes for men profitable to sell on Amazon United States?

The niche generates $752K/yr across 111 tracked products. 10 of 34 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the halloween costumes for men niche?

70 brands and 113 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in halloween costumes for men?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.0%.

When does demand for halloween costumes for men peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 145.4× the quietest.

What does it cost to enter the halloween costumes for men niche?

Listings span $6.87–$66.48; the average listing price is $27.68 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.

Halloween Costumes for Men

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$27.68

avg listing price — sweet spot $15–$100

Price range

Great$6.87–$66.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$752K

$752K/yr · 7.2M searches

Review moat

Good665.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-20.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

Is halloween costumes for men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, halloween costumes for men is a $752K/yr Amazon United States market (7.2M searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

halloween costumes for men market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: $692K–$830K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,220
Page quality: 0%
Prime: 99%
Sponsored: 81%
Out of stock: 10.5%
Avg brand age: 35 months
Avg seller age: 163 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

70 falling

Sellers

113

Top-5 brand share

31%

Top 20: 66%

Top-5 click share

19%

Top 20: 44%

Open market

65%

Meland11%
Ruikajia7%
Mecceos5%
KOOY4%
LIMIROLER4%
Rubies4%

halloween costumes for men demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 145.4×

Open Trend

Top halloween costumes for men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

halloween costumes for girls1.4M/yr +138.4%0.0% conv.
girls costumes464K/yr -32.0%0.3% conv.
inflatable costumes for kids365K/yr -36.9%0.6% conv.
costumes for girls490K/yr -61.3%0.2% conv.
kids inflatable costume261K/yr -38.8%1.3% conv.
girls halloween costume1.6M/yr +79.5%0.1% conv.
inflatable costume kids167K/yr -38.5%0.9% conv.
blow up costumes for kids182K/yr -28.5%0.6% conv.
kids costumes for girls169K/yr -37.8%0.3% conv.
disfraz para nia104K/yr -4.5%0.1% conv.

All search terms

Top halloween costumes for men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ruikajia Girls Bat Spider Web Tulle Tutu Ruffle Princess Dress 4 Years Pink

Ruikajia$18.434.2★107 rev

LIMIROLER 18 Pcs Princess Dress Up Clothes for Little Girl Role Play Costume Gift Set Princess Dress Up Toys for Toddler Girls Birthday Christmas Party Gifts for Girls Aged 3-6 Years Old

LIMIROLER$31.984.3★1,534 rev

Fedio Princess Dress up for Girls Unicorn Light up Princess Cape Set Light up Princess Dress with Unicorn Toys for Girls 3-8 Halloween Pink

Fedio$18.254.7★626 rev

Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)

Mecceos$26.924.6★47 rev

Meland Princess Dresses for Girls - Light Up Princess Costume for Little Girls Halloween Costumes for Toddler Age 3-10 Birthday Gift for Girl (5-6 Years)

Meland$31.394.6★1,249 rev

Newest

by launch date

Jeowoqao Princess Costumes for Girls Princess Dress up Clothes for Girl 4-6 Princess Dresses Little Girl Dress up Pretend Role Play Christmas Birthday Gifts for Toddler Girl Aged 3-6

Jeowoqao$30.53208 rev

10mo ago

WonderBabe Girls Halloween Dresses Kids Short Sleeve Casual Cartoon Bats Ghosts Pumpkins Print Outfit Toddler School Clothes Size 6-7 Yellow

WonderBabe$10.81782 rev

12mo ago

Toddler Baby Girl Hallween Dress Pumpkin Printed Long Sleeve Tulle Dresses Halloween Costumes Girls (Purple 5-6 Years)

Sasaerucure$8.233 rev

12mo ago

Mecceos Ballet Tutu for Girls Ballerina Swan Lake Costume Toddler Leotard Ballet Dance Costumes (2-3T P032-Black)

Mecceos$26.9247 rev

1y ago

SVNVIOZ Dog Inflatable Costume for Kids Blow Up Dog Halloween Cosplay Costumes Ride on Party Costume Suit for Girls Boys

SVNVIOZ$16.7336 rev

1y ago

What reviews say buyers love and hate about halloween costumes for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“true to size”

Quality-Overall15%

“The dress and necklace seem to be a good quality”

Fun/Entertainment Experience13%

“Fun and Easy”

Gifting Purpose10%

“Cute gift”

Value For Money9%

“Well worth it”

Ease Of Use3%

“Easy to use”

Advertised Vs Actual Product3%

“As described”

Material Quality3%

“great material”

Comfort-Overall3%

“comfortable”

Color3%

“The colors were beautiful”

What buyers complain about

Quality-Overall20%

“Bad quality”

Size-Overall19%

“Runs Large”

Durability12%

“come apart very easily”

Material Quality6%

“Very cheap, thin, itchy material”

Advertised Vs Actual Product4%

“Not as advertised”

Value For Money3%

“Overpriced”

Product Condition2%

“Not a new product”

Strap/String Quality2%

“the strings are just a visual detriment”

Stitch/Finish/Polish2%

“Seams coming undone”

Allergies2%

“my daughter complained that it was itchy”

Top return reasons

Size-Overall53%

Quality-Overall11%

Advertised Vs Actual Product6%

Material Quality5%

Defective Material/Parts4%

Product Condition3%