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Halloween Costumes for Girls 12-14

Fail

Shoppers spend an estimated $0 a year here, so Halloween Costumes for Girls 12-14 is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$0/yr214K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
68%top-5 click share · 10 brands · 25 sellers

Flapen Score

Halloween Costumes for Girls 12-14 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Halloween Costumes for Girls 12-14 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Costumes for Girls 12-14 market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Costumes for Girls 12-14 214K times last year and spent an estimated $0. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October218.6× the quietest month
Top search term
cute halloween costumes for girls 10-1226K searches a year

02 · Price

A sale here is worth $35.38.

Listings sell for $35.38 on average, from $25.91 to $46.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $35.38 that is $0 to $4K a year per listing.

Average price
$35.38inside the $15 to $100 sweet spot
Price range
$25.91–$46.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,933 within Girls. It carries 542 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#1,933in Girls
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
542per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Halloween Costumes for Girls 12-14 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Brand 135%
  • Brand 219%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (4 brands, 16%)

Demand

Halloween Costumes for Girls 12-14 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26AugSepOctNovDecJanJulAugSepOctNovDecJanMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 218.6×

Search terms

Top Halloween Costumes for Girls 12-14 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cute halloween costumes for girls 10-1226K/yr
  • halloween costumes for 11 year old girls28K/yr
  • halloween costumes for girls 10-12 scary10K/yr
  • halloween costumes for 12 year old girls13K/yr
  • costumes for girls 14-1622K/yr
  • costume girls 10-1211K/yr
  • tween girl halloween costumes36K/yr
  • tween halloween costumes17K/yr
  • halloween costumes for girls 14-1622K/yr
  • costume for kids 10-12 girls2K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Costumes for Girls 12-14

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
10.3%of orders come back
“Runs big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Halloween Costumes for Girls 12-14 questions

Answered from the same tracked data.