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Half Soles Dance Shoes Girls

Fail

An estimated 10.8% of orders come back, so Half Soles Dance Shoes Girls is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$36K/yr144K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
44%top-5 click share · 7 brands · 15 sellers

Flapen Score

Half Soles Dance Shoes Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Half Soles Dance Shoes Girls is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Soles Dance Shoes Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Half Soles Dance Shoes Girls 144K times last year and spent an estimated $36K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
1.6%
Market size, estimated
$36Ka year
Peak month
September5.2× the quietest month
Top search term
lyrical shoes for girls50K searches a year

02 · Price

A sale here is worth $15.98.

Listings sell for $15.98 on average, from $9.49 to $33.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.98 that is $2K to $4K a year per listing.

Average price
$15.98inside the $15 to $100 sweet spot
Price range
$9.49–$33.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #333 within Athletic. It carries 2,479 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#333in Athletic
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,479per listing
Listings tracked
35

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Half Soles Dance Shoes Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 83%

Open market

2%

  • Brand 142%
  • Brand 226%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 2%)

Demand

Half Soles Dance Shoes Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.2×

Search terms

Top Half Soles Dance Shoes Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lyrical shoes for girls50K/yr
  • turners dance shoes girls31K/yr
  • half soles dance shoes girls39K/yr
  • girls lyrical shoes6K/yr
  • lyrical dance shoes for girls5K/yr
  • dance turners for girls4K/yr
  • pirouette shoes girls5K/yr
  • half shoes dance girls4K/yr

Reviews and returns

What reviews say buyers love and hate about Half Soles Dance Shoes Girls

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
10.8%of orders come back
“Size down”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Half Soles Dance Shoes Girls questions

Answered from the same tracked data.