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Half Soles Dance Shoes

Fail

The top 5 brands take 100% of clicks, so Half Soles Dance Shoes is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$195K/yr398K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
56%top-5 click share · 5 brands · 14 sellers

Flapen Score

Half Soles Dance Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Half Soles Dance Shoes is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Half Soles Dance Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Half Soles Dance Shoes 398K times last year and spent an estimated $195K. All 5 brands take every click. Demand peaks in Aug–Sep. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 398K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
398K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
2.5%
Market size, estimated
$195Ka year
Peak month
September2.0× the quietest month
Top search term
half soles66K searches a year

02 · Price

A sale here is worth $19.67.

Listings sell for $19.67 on average, from $11.02 to $30.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.67 that is $5K to $10K a year per listing.

Average price
$19.67inside the $15 to $100 sweet spot
Price range
$11.02–$30.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Shoes. It carries 2,201 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#320in Shoes
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,201per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Half Soles Dance Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

0%

  • Brand 150%
  • Brand 236%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Half Soles Dance Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Half Soles Dance Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • half soles66K/yr
  • turners39K/yr
  • half sole dance shoes27K/yr
  • capezio half soles34K/yr
  • lyrical shoes39K/yr
  • dance turners24K/yr
  • turners dance shoes women19K/yr
  • turning shoes16K/yr
  • contemporary dance shoes19K/yr
  • capezio turners22K/yr

Reviews and returns

What reviews say buyers love and hate about Half Soles Dance Shoes

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
10.2%of orders come back
“Super tight and small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Half Soles Dance Shoes questions

Answered from the same tracked data.