Half Hoop Earrings

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $463K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-7.3%

Conversion, latest week

2.9%

Market size, estimated

$463Ka year

Peak month

December4.7× the quietest month

Top search term

backless earrings171K searches a year

Listings sell for $14.91 on average, from $8.70 to $19.49. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $14.91 that is $7K to $11K a year per listing.

Average price

$14.91under the $15 to $100 sweet spot

Price range

$8.70–$19.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

3.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #407 within Earrings. It carries 1,088 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#407in Earrings

Average rating

3.96 starsAmazon United States average 4.42 stars

Average reviews

1,088per listing

Listings tracked

29

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months