Half Birthday Outfit Baby Girl

Shoppers searched for this 997K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months

997K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

2.0%

Market size, estimated

$352Ka year

Peak month

March2.0× the quietest month

Top search term

1/2 birthday girl389K searches a year

Listings sell for $17.29 on average, from $5.88 to $24.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $17.29 that is $2K to $4K a year per listing.

Average price

$17.29inside the $15 to $100 sweet spot

Price range

$5.88–$24.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

7.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #440 within Baby Girls. It carries 166 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

96%

Out of stock, average day

2.6%

Average rank

#440in Baby Girls

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

166per listing

Listings tracked

67

28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months