Halara Dress
Worth a lookShows demand growing +121.6% this quarter, but high returns (14.6%) keeps it on the watch list.
Growth
Incredible+121.6%90-day search growth — must beat 0% to launch
Avg price
Incredible$25.46avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$10.46–$86.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,214.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 208K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate
Is halara dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, halara dress is a $11K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
halara dress market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $13K–$19K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #2,511
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 87%
- Out of stock
- 2.1%
- Avg brand age
- 30 months
- Avg seller age
- 204 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
37
Top-5 brand share
63%
Top 20: 95%
Top-5 click share
21%
Top 20: 50%
Open market
31%
- JAFINSY18%
- Heathyoga16%
- Ewedoos14%
- IUGA8%
- ANRABESS7%
- MIRITY6%
halara dress demand & seasonality
Weekly Amazon search volume, last 104 weeks — +121.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 30.2×
Top halara dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- easy peezy dress48K/yr
- halara easy peezy dress40K/yr
- easy peasy dress28K/yr
- hilara dress20K/yr
- halara tennis dress11K/yr
- halara active dress11K/yr
- halata dress7K/yr
- hahaha dress6K/yr
- halara easy peasy dress6K/yr
- halra dress4K/yr
Top halara dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heathyoga Tennis Dress with Built in Shorts and Bra for Women Summer Cut Out Twisted Golf Workout Athletic Dress Black
Heathyoga$21.004.6★1,991 rev
Heathyoga Easy Peasy Tennis Dresses for Women with Shorts Underneath and Bra Athletic Dress for Women Golf Workout Dress
Heathyoga$24.804.6★273 rev
Easy Peezy Athletic Tennis Dresses for Women with Built in Shorts Bra Pockets - for Golf Workout Exercise
JAFINSY$19.174.4★2,616 rev
Heathyoga Womens Athletic Dress Easy Peasy Tennis Dress with Shorts Underneath Workout Active Golf Dresses for Women Black M
Heathyoga$27.924.5★294 rev
Womens Easy Pee Tennis Dress with Built in Shorts and Pockets - Workout Athletic Golf Dresses
MIRITY$18.344.1★279 rev
Newest
by launch date
SUUKSESS Tennis Dress with Shorts Underneath Easy Peasy Athletic Dress for Women Golf Workout Active Dresses Sport Outfit Black
SUUKSESS$33.2693 rev
VIUTIL Womens Athletic Dress Built in Shorts Hot Shot Mini Dress Spaghetti Straps Tennis Workout 2026 Summer Romper Dress Pink Small
VIUTIL$21.27607 rev
IUGA Womens Tennis Dress with Shorts Underneath Athletic Dress for Women Adjustable Strap Workout Golf Dresses Summer Outfits(Easy Peezy -Sea Blue Medium)
IUGA$32.241,625 rev
Womens Easy Pee Tennis Dress with Built in Shorts and Pockets - Workout Athletic Golf Dresses
MIRITY$18.34279 rev
OFEEFAN Womens Athletic Dress Summer Clothes Tennis Golf Spring Bodycon Shorts Romper Backless Active Graduation Elegant Classy Black M
OFEEFAN$19.211,675 rev
Trending
90-day click momentumIUGA Womens Tennis Dress with Shorts Underneath Athletic Dress for Women Adjustable Strap Workout Golf Dresses Summer Outfits(Easy Peezy -Sea Blue Medium)
IUGA$32.244.5★
Womens Workout Tennis Dress with Built in Shorts and Bra Athletic Golf Activewear for Exercise Black Large
JAFINSY$19.454.4★
VIUTIL Womens Athletic Dress Built in Shorts Hot Shot Mini Dress Spaghetti Straps Tennis Workout 2026 Summer Romper Dress Pink Small
VIUTIL$21.274.4★
Zhiyouni Womens Summer Sleeveless Mini Dress V Neck Spaghetti Straps Athletic Built-in Shorts Sundress(KleinBlue-M)
Zhiyouni$22.544.3★
Heathyoga Easy Peasy Tennis Dresses for Women with Shorts Underneath and Bra Athletic Dress for Women Golf Workout Dress
Heathyoga$23.234.6★
What reviews say buyers love and hate about halara dress
What buyers praise and complain about, mined from review topics.What buyers love
“It is a snug fit”
“Extremely comfortable”
“The color is so vibrant”
“Great boutique quality”
“Beautiful material”
“AMAZING dress”
“Easy care, comfy with pockets”
“Good value for the price”
“The material is super soft though”
“The built in shorts are perfect for everyday wear and activities”
What buyers complain about
“Too long”
“Did not like material”
“Straps are not adjustable”
“May not be ideal for those with a smaller bust”
“Quality control at Amazon is not always the best”
“The pink one was definitely not pink”
“Not flattering”
“So uncomfortable”
“It was too long”
“Not for thick girls”
Top return reasons
Common halara dress questions
- Is halara dress profitable to sell on Amazon United States?
- The niche generates $11K/yr across 110 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +121.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the halara dress niche?
- 33 brands and 37 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in halara dress?
- Top complaints mined from reviews: Size-Overall, Material Quality, Strap/String Quality. The return rate is 14.6% — above our launch gate.
- When does demand for halara dress peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 30.2× the quietest.
- What does it cost to enter the halara dress niche?
- Listings span $10.46–$86.38; the average listing price is $25.46 (sweet spot $15–$100). The average incumbent carries 2,214 reviews — the moat a new listing must climb.