Halara Dress

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +121.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

+121.6%

Conversion, latest week

0.2%

Market size, estimated

$11Ka year

Peak month

July30.2× the quietest month

Top search term

easy peezy dress48K searches a year

Listings sell for $25.46 on average, from $10.46 to $86.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $25.46 that is $0 to $3K a year per listing.

Average price

$25.46inside the $15 to $100 sweet spot

Price range

$10.46–$86.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

14.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #2,511 within Dresses. It carries 2,214 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

2.1%

Average rank

#2,511in Dresses

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,214per listing

Listings tracked

110

15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

7Amazon's first-year sales bar

Average brand age

30 months