Hairbrella
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$22.07avg listing price — sweet spot $15–$100
Price range
Great$6.04–$47.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay3,532.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 335K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Is hairbrella profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hairbrella is a $38K/yr Amazon United States market (335K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
hairbrella market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $44K–$55K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #766
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 76%
- Out of stock
- 21.3%
- Avg brand age
- 42 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
27
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
40%
Top 20: 83%
Open market
26%
- Hairbrella31%
- FURTALK11%
- Red by Kiss9%
- DUOMODRAGON8%
- JAN & JUL8%
- YANIBEST8%
hairbrella demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.8×
Top hairbrella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hairbrella256K/yr
- hairbella16K/yr
- hair brella14K/yr
- hairbrella rain hat8K/yr
- hairbrella rain scarf26K/yr
- hairbrella infinity rain scarf12K/yr
- hairbrella satin lined waterproof infinity rain scarf3K/yr
Top hairbrella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hairbrella Satin- Lined Waterproof Rain Bonnt (Black)
Hairbrella$33.033.9★26 rev
FURTALK Sun Hats for Women Ponytail UV Protection Beach Summer Hat Wide Brim Packable Cowboy Hat Beige
FURTALK$14.494.5★1,254 rev
DUOMODRAGON 2Pcs Satin Lined Bonnet for Sleeping for Women Men
DUOMODRAGON$10.334.2★126 rev
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
JAN & JUL$22.484.8★1,895 rev
BRDLOCK Extra Large Swim Cap for Braids and Dreadlocks Swimming Cap for Women Long Hair Braids Dreads Locs Thick Curly Hair Waterproof Silicone Swim Caps Keep Your Hair Dry
BRDLOCK$10.834.3★1,770 rev
Newest
by launch dateDUOMODRAGON 2Pcs Satin Lined Bonnet for Sleeping for Women Men
DUOMODRAGON$10.33126 rev
Hairbrella Satin-Lined Waterproof Boonie Bucket Hat Black XL
Hairbrella$47.1915 rev
Hairbrella Satin-Lined Waterproof Boonie Bucket Hat Khaki XL
Hairbrella$47.2615 rev
FURTALK Womens Sun Hat with Ponytail Hole Beach Hiking Summer Wide Brim UPF 50+ Outdoor Protection Foldable Bucket Hat Beige One Size
FURTALK$14.331,301 rev
Hairbrella Premium Satin-Lined Mens Sleep Cap Wave Cap Durag Alternative for 360 Waves Perfect for Longer Hairstyles Black
Hairbrella$33.0027 rev
Trending
90-day click momentumJAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5 Years Pink Ice Cream)
JAN & JUL$22.484.8★
Hairbrella Satin-Lined Waterproof Boonie Bucket Hat Black XL
Hairbrella$47.194.2★
BRDLOCK Extra Large Swim Cap for Braids and Dreadlocks Swimming Cap for Women Long Hair Braids Dreads Locs Thick Curly Hair Waterproof Silicone Swim Caps Keep Your Hair Dry
BRDLOCK$10.834.3★
Hairbrella Premium Satin-Lined Mens Sleep Cap Wave Cap Durag Alternative for 360 Waves Perfect for Longer Hairstyles Black
Hairbrella$33.003.7★
Red by Kiss Premium Satin Lined Rain Hat 100% Waterproof Hair Protection Built-in Clear Visor Packable Pouch Included Adjustable Strap
Red by Kiss$9.604.5★
What reviews say buyers love and hate about hairbrella
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to wear”
“fits snugly”
“It was also very affordable for the quality”
“Silky smooth”
“Good Value”
“the color is accurate”
“Good material, soft”
“As described”
“Light weighted”
“Stylish”
What buyers complain about
“Does not fit”
“Deceptive advertising”
“Doesnt stay in place”
“I was expecting much lower quality based on the price”
“Wasn't comfortable”
“Feels like Cheap material”
“Pink is not pink”
“Falls apart”
“It doesnt stretch”
“Reeks of chemical smell”
Top return reasons
Common hairbrella questions
- Is hairbrella profitable to sell on Amazon United States?
- The niche generates $38K/yr across 42 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the hairbrella niche?
- 21 brands and 27 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in hairbrella?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Grip. The return rate is 2.6%.
- When does demand for hairbrella peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the hairbrella niche?
- Listings span $6.04–$47.93; the average listing price is $22.07 (sweet spot $15–$100). The average incumbent carries 3,533 reviews — the moat a new listing must climb.