- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $38K/yr335K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 40%top-5 click share · 21 brands · 27 sellers
Flapen Score
Hairbrella against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Hairbrella is stronger. Inside it, weaker.
Market
The Hairbrella market on Amazon at a glance
Shoppers on Amazon United States searched for Hairbrella 335K times last year and spent an estimated $38K. The top 5 brands take 66% of clicks. Demand peaks in Jun–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $38Ka year
- Peak month
- June2.8× the quietest month
- Top search term
- hairbrella256K searches a year
02 · Price
A sale here is worth $22.07.
Listings sell for $22.07 on average, from $6.04 to $47.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.07 that is $0 to $2K a year per listing.
- Average price
- $22.07inside the $15 to $100 sweet spot
- Price range
- $6.04–$47.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #766 within Rain Hats. It carries 3,533 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 67%
- Out of stock, average day
- 21.3%
- Average rank
- #766in Rain Hats
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 3,533per listing
- Listings tracked
- 42
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Hairbrella products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
27
Top-5 brand share
66%
Top 20: 99%
Top-5 click share
40%
Top 20: 83%
Open market
26%
- Brand 131%
- Brand 211%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 68%
Demand
Hairbrella search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Hairbrella search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hairbrella256K/yr
- hairbella16K/yr
- hair brella14K/yr
- hairbrella rain hat8K/yr
- hairbrella rain scarf26K/yr
- hairbrella infinity rain scarf12K/yr
- hairbrella satin lined waterproof infinity rain scarf3K/yr
Reviews and returns
What reviews say buyers love and hate about Hairbrella
We read the reviews and the return reasons for every product selling here.
“Does not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hairbrella questions
Answered from the same tracked data.









