Hair Wrap

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $548K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+18.8%

Conversion, latest week

2.0%

Market size, estimated

$548Ka year

Peak month

May1.7× the quietest month

Top search term

head wraps for women403K searches a year

Listings sell for $10.95 on average, from $4.09 to $48.67. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At $10.95 that is $8K to $11K a year per listing.

Average price

$10.95under the $15 to $100 sweet spot

Price range

$4.09–$48.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

750–1,000

Revenue per listing a year

$8K–$11K

Returns

2.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #1,294 within Scarves & Wraps. It carries 4,278 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.1%

Average rank

#1,294in Scarves & Wraps

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,278per listing

Listings tracked

55

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months