Hair Scarf Scrunchies

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

93K

Growth, 90 days vs prior 90

+28.0%

Conversion, latest week

1.7%

Market size, estimated

$15Ka year

Peak month

July2.1× the quietest month

Top search term

hair scarf scrunchie10K searches a year

Listings sell for $9.39 on average, from $4.09 to $19.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $9.39 that is $0 to $939 a year per listing.

Average price

$9.39under the $15 to $100 sweet spot

Price range

$4.09–$19.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$939

Returns

3.0%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #740 within Scarves & Wraps. It carries 1,286 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#740in Scarves & Wraps

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,286per listing

Listings tracked

68

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months