Hair Scarf Scrunchies
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Review moat
Good1,286.01avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.09–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.39avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 93K searches
Is hair scarf scrunchies profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hair scarf scrunchies is a $15K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
hair scarf scrunchies market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $14K–$19K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #740
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.0%
- Avg brand age
- 34 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
47
Top-5 brand share
38%
Top 20: 83%
Top-5 click share
28%
Top 20: 65%
Open market
57%
- Hioyiwse10%
- LFOUVRE9%
- Glaudmeiss8%
- ZXZH6%
- RFQMNO6%
- SUSULU5%
hair scarf scrunchies demand & seasonality
Weekly Amazon search volume, last 102 weeks — +28.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Top hair scarf scrunchies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hair scarf scrunchie10K/yr
- ponytail scarf11K/yr
- hair tie scarf9K/yr
- scarf scrunchie8K/yr
- scarf scrunchies8K/yr
- ribbon scrunchie9K/yr
- scrunchie scarf5K/yr
- scrunchie with ribbon6K/yr
- scrunchie scarf hair tie4K/yr
- hair scarf scrunchies9K/yr
Top hair scarf scrunchies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LFOUVRE Elastic Hair Scrunchies and Ribbons - Knotted Bow Hair Ties Scarf Scrunchies Ponytail Holders for Women and Girls 3pcs
LFOUVRE$7.894.5★2,566 rev
Hioyiwse Purse Scarf Handbags For Women Skinny Hair Neck Accessories Scarves With Bag Scarfs Handle Fashion Lightweight 37.8x 2.6inch 01
Hioyiwse$9.394.7★619 rev
6 PCS Bow Silk Scrunchies Hair Ties with Bows Hair Scarf Scrunchies
Glaudmeiss$9.194.6★356 rev
ZXZH 6 Pack Fashion Scarves for Women Multifunctional Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse/Handbag Accessories
ZXZH$6.914.4★268 rev
Mirlern 4-Piece Satin Hair Scarf Scrunchies for Women Girls No Damage Cute Hair Ties with Bow Ribbons Ponytail Holders Elastic Rubber Bands (Lily)
Mirlern$9.554.5★105 rev
Newest
by launch date
RFQMNO Hair Scarf for Women 35x2.36 Lightweight Silk Headband Purse & Bag Scarves Gift Collection
RFQMNO$6.82174 rev
RFQMNO Hair Scarf for Women 35x2.36 Lightweight Silk Headband Purse & Bag Scarves Gift Collection
RFQMNO$5.81174 rev
ZXZH 6 Pack Fashion Scarves for Women Multifunctional Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse/Handbag Accessories
ZXZH$6.91268 rev
6 PCS Bow Silk Scrunchies Hair Ties with Bows Hair Scarf Scrunchies
Glaudmeiss$9.08356 rev
Uausyaly 24PCS Fashion Scarves for Women Multifunctional Neck Scarves Purse Scarf Headbands for Bags Bandana Scarf
Uausyaly$14.88271 rev
Trending
90-day click momentumRFQMNO Hair Scarf for Women 35x2.36 Lightweight Silk Headband Purse & Bag Scarves Gift Collection
RFQMNO$6.824.4★
Uausyaly 24PCS Fashion Scarves for Women Multifunctional Neck Scarves Purse Scarf Headbands for Bags Bandana Scarf
Uausyaly$14.884.5★
upeilxd 4Pcs Silk Head Scarves for Women Satin Hair Scarf 35Large Square Bandana Silk Like Neck Scarf Shawl Sleeping Headscarf (Black/Red/Pink/Beige)
upeilxd$11.504.6★
ZXZH 6 Pack Fashion Scarves for Women Multifunctional Boho Head Scarf Satin Scarf for Hair Neck Wrist and Purse/Handbag Accessories
ZXZH$6.914.4★
6 PCS Bow Silk Scrunchies Hair Ties with Bows Hair Scarf Scrunchies
Glaudmeiss$9.084.6★
What reviews say buyers love and hate about hair scarf scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are accurate”
“Very Good Versatile Quality”
“Silky soft”
“Fits great”
“Excellent price”
“Very cute and stylish”
“As advertised”
“Very soft material”
“the unique design of each one”
“Its easy to use”
What buyers complain about
“Too short”
“Didn't like quality”
“scratchy material”
“The picture is deceiving”
“The print is cheap looking”
“or it slips loose”
“Color is wrong and printing is pixelated and wonky”
“Not worth the money”
“Not very stretchy”
“Flimsy and cheap”
Top return reasons
Common hair scarf scrunchies questions
- Is hair scarf scrunchies profitable to sell on Amazon United States?
- The niche generates $15K/yr across 68 tracked products. 5 of 15 products launched in the last 360 days are still selling. 90-day search growth is +28.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the hair scarf scrunchies niche?
- 42 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in hair scarf scrunchies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.0%.
- When does demand for hair scarf scrunchies peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the hair scarf scrunchies niche?
- Listings span $4.09–$19.98; the average listing price is $9.39 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.